Yes, we know the Michael Douglas character in the 1980’s film, “Wall Street,” said “greed is good,” but you wonder just how far that can go without hurting your customers. And, no, I’m not about to talk about how the character might have evolved in the forthcoming sequel, since I haven’t read the script.
To stay on point: We really didn’t talk much about Net Neutrality in the public space until a certain ISP started throttling torrent downloads, making them really slow. How dare they decide whether a specific type of download merits pushing the brake pedal, even if the downloads might be of questionable legality? I mean, they don’t actually see what you’re downloading, right?
The issue of Net Neutrality has become a political hot potato. Some feel it’s an insidious scheme on the part of the powers that be to control the Internet, whereas others say it’s a good thing, a way to keep your ISP from deciding which traffic you’ll receive, and at what level of performance.
To add to the confusion, there’s that recent suggestion from Google and Verizon Wireless, who partner on all those Android OS phones, that net neutrality should apply strictly to “wired” services, such as Verizon’s own FiOS, Comcast and loads of other services. Wireless services ought to have the right to do what they want, I gather.
In theory, that would mean that Google can pay a special fee to Verizon to allow their content to download at full speed, but other services would find their content delivery slowed unless they paid the price. I suppose the fees could be managed the same as Google’s pay-per-click ad scheme, where the ones who give higher bids get precedence.
Is this the sort of broadband service you want?
Now it’s perfectly true that you are already paying for specific levels of service. If you want to save money and you don’t mind tepid download and upload speeds, there’s probably a plan for you. If you seek the fastest available performance from your ISP, there’s a plan for that as well. Most ISPs have different tiers of service to accommodate customer needs.
If you happen to use too much bandwidth, I’m sure there’s something buried in your ISP’s service agreement that allows them to throttle service or charge you extra for your “abuse” of their system. Certainly we know that AT&T did just that when they modified their data plans ahead of the launch of the iPhone 4.
All this is perfectly legal and is an accepted way of doing business. What’s more, if the ISP decides that income from their broadband services isn’t sufficient, they can raise the rates. Sure, they might have to submit paperwork to a local or state regulatory agency first, but if their financials demonstrate potential losses, they’d probably get a favorable ruling. They usually do.
On the other hand, if that ISP sets up toll lanes to allow third-party services to send data through their pipes at higher speed, it becomes a have and have-not situation. A smaller company that doesn’t have the extra funds to finance higher traffic rates faces potential discrimination. If they deliver poor performance to their customers, they get fewer hits, and, as a consequence, sources of income, such as ads, might be negatively impacted. Talk about possible extortion!
Now it seems to me that all of this ought to be perfectly logical to anyone who seriously considers the situation and wants an open Internet. However, as soon as you expect government agencies, such as the FCC in the U.S., to intervene in the affairs of an ISP, there are all sorts of political considerations on many sides of the equation. The carrier wants to be able to conduct business fettered as little as possible by government regulations. Bureaucrats and elected officials, no doubt with pure intentions in many cases, want to protect the public they represent from being abused by heartless and greedy businesses.
Unfortunately, when governments meddle, there may be unpleasant and unexpected consequences, even if, as I said, the motivations were honorable.
I suppose it would be best of the ISPs simply got together and issued public guarantees that they’ll never throttle Internet traffic, although I suppose they’d have justification to give special priority to emergency services, such as 911 systems, under extraordinary situations. I don’t think that many of you would dispute an ISP’s right to open the floodgates for services that might save your life.
Otherwise, they should leave well enough alone. I do not think Google — or any other company — ought to have the right to use financial muscle to put themselves in the Internet fast lane at the expense of other companies. It’s not even the issue of enriching your ISP. They surely have the right to charge a fair price for their services.
But when the delivery speeds of those services can be bought and sold, the public is being cheated. Now maybe your broadband provider would prefer to have governments regulate their ability to control traffic, so they don’t have to do the right thing, and can make the excuse that they have no choice. They should be careful what they wish for.