So the logic seemed impeccable. Cable TV companies were grabbing more and more of your hard-earned money each year — and I’m referring mainly to U.S. services here — and you had to wonder why you wasted so much to get 300 channels and found little or nothing to watch. Surely there’d be a way to pick and choose in such a way that you’re not paying for content you don’t want.
Alas, bundling has not been an option..
Before I get to the troubles with the most common solution, it’s fitting to remember how it all began.
Now I grew up in Brooklyn, NY, and I could watch the local stations with an antenna. But it wasn’t always the best solution. While you had the ability to set up a roof antenna in a private home, with apartment living you were stuck with something less sensitive. So I remember moving a rabbit ears antenna this way and that when switching channels in order to get decent reception.