{"id":12897,"date":"2012-09-10T00:00:05","date_gmt":"2012-09-10T07:00:05","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=12897"},"modified":"2012-09-09T14:37:56","modified_gmt":"2012-09-09T21:37:56","slug":"newsletter-issue-667-some-foolish-marketing-schemes-from-amazon-and-nokia","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2012\/09\/newsletter-issue-667-some-foolish-marketing-schemes-from-amazon-and-nokia\/","title":{"rendered":"Newsletter Issue #667: Some Foolish Marketing Schemes from Amazon and Nokia"},"content":{"rendered":"<p>As many of you know, Amazon&#8217;s announcement of a new lineup of Kindle tablets has gotten a lot of publicity. But the one irritating fact, one that threatened to make these new tablets non-starters for many potential customers, didn&#8217;t get so much attention. In fact it was hardly mentioned, but it seems, you see, that the new Kindle Fire and Kindle Fire HD is ad-subsidized.<\/p>\n<p>Sounds surprising, but it&#8217;s true, and this is already a &#8220;feature&#8221; of the cheapest Kindles, designed to lower the purchase price, so you shouldn&#8217;t be surprised that Amazon would want to spread the &#8220;joy.&#8221; For the Kindle Fire lineup, Amazon will place ads on the lock screen and home screen. I suppose they expect customers to put up with such intrusions in exchange for the lower price tags, but that&#8217;s a huge question mark. I do wish the media had spent more attention on the ad-driven factor in praising these tablets to the skies.<\/p>\n<p>However, there is now a published report that, yes, customers will be able to remove the ads for a $15 fee. Well, at least it&#8217;s not $150, but it&#8217;s still quite clear that the Kindle Fires are being sold at or below cost, in the hope that consumers will make up the difference buying products and services from Amazon.<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2012\/09\/newsletter-issue-667\/#amazon\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As many of you know, Amazon&#8217;s announcement of a new lineup of Kindle tablets has gotten a lot of publicity. But the one irritating fact, one that threatened to make these new tablets non-starters for many potential customers, didn&#8217;t get so much attention. In fact it was hardly mentioned, but it seems, you see, that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[6012,11335,10727,13281,9275],"class_list":["post-12897","post","type-post","status-publish","format-standard","hentry","category-news","tag-amazon","tag-amazon-kindle","tag-kindle","tag-kindle-fire","tag-tablet-computer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #667: Some Foolish Marketing Schemes from Amazon and Nokia - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2012\/09\/newsletter-issue-667-some-foolish-marketing-schemes-from-amazon-and-nokia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #667: Some Foolish Marketing Schemes from Amazon and Nokia - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"As many of you know, Amazon&#8217;s announcement of a new lineup of Kindle tablets has gotten a lot of publicity. 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