{"id":1321,"date":"2008-08-03T18:30:43","date_gmt":"2008-08-04T01:30:43","guid":{"rendered":"http:\/\/www.macnightowl.com\/?p=1321"},"modified":"2008-08-10T15:55:03","modified_gmt":"2008-08-10T22:55:03","slug":"newsletter-453-preview-consumer-reports-again-shows-how-not-to-convert-pc-users-to-macs","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2008\/08\/newsletter-453-preview-consumer-reports-again-shows-how-not-to-convert-pc-users-to-macs\/","title":{"rendered":"Newsletter #453 Preview: Consumer Reports Again <br\/>Shows How Not to Convert PC Users to Macs"},"content":{"rendered":"<p>So Microsoft promises to do its best to work with its PC maker partners and somehow give Windows users more of a taste of the Mac experience. Once again, the Redmond giant isn&#8217;t so much interested in bettering Apple with its products. It&#8217;s only too happy to come a little closer, if it can.<\/p>\n<p>That assumes, of course, that its concept of just good enough is really an improvement. After all, haven&#8217;t they been trying to do that for over 20 years? It&#8217;s not as if they succeeded by developing superior products. But a promise and a little bait and switch has served them well and afforded them long-term dominance over an entire industry.<\/p>\n<p>Now with Macs ascendant after being counted out as a tiny niche player for so many years, you have to wonder what&#8217;s being done to combat those popular Mac versus PC ads. Will Microsoft deliver a counterpunch, or just make another unfulfilled promise?<\/p>\n<p>This is not to say that third parties aren&#8217;t helping Microsoft, even if their methods aren&#8217;t so overt. But they might at times seem far more calculated, and sometimes they are, well, inadvertent.<\/p>\n<p><strong><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2008\/08\/newsletter-issue-453\/#inadvertent\">Story continued in this week&#8217;s Tech Night Owl Newsletter.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So Microsoft promises to do its best to work with its PC maker partners and somehow give Windows users more of a taste of the Mac experience. Once again, the Redmond giant isn&#8217;t so much interested in bettering Apple with its products. It&#8217;s only too happy to come a little closer, if it can. That [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[6555,8948,202,8142,513,2267,8949,26,8680,8607,989,176,3123,71,901,8286,1355,8515,25,8685,8955,5006,8144,8957,8020],"class_list":["post-1321","post","type-post","status-publish","format-standard","hentry","category-news","tag-adam-engst","tag-advertising","tag-apple","tag-computer","tag-consumer-reports","tag-consumers-union","tag-cr","tag-iphone","tag-lcd","tag-live-radio","tag-mac-os","tag-mac-os-x","tag-mac-os-x-security","tag-macs","tag-malware","tag-manufacturer","tag-mid-1990s","tag-mobileme","tag-night-owl","tag-plasma","tag-powerpoint","tag-profit-margins","tag-protection","tag-review","tag-windows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter #453 Preview: Consumer Reports Again Shows How Not to Convert PC Users to Macs - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2008\/08\/newsletter-453-preview-consumer-reports-again-shows-how-not-to-convert-pc-users-to-macs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #453 Preview: Consumer Reports Again Shows How Not to Convert PC Users to Macs - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"So Microsoft promises to do its best to work with its PC maker partners and somehow give Windows users more of a taste of the Mac experience. 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