{"id":13652,"date":"2012-12-10T00:00:31","date_gmt":"2012-12-10T07:00:31","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=13652"},"modified":"2012-12-10T00:01:09","modified_gmt":"2012-12-10T07:01:09","slug":"newsletter-issue-680-the-tim-cook-interview-more-is-less","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/","title":{"rendered":"Newsletter Issue #680: The Tim Cook Interview: More is Less"},"content":{"rendered":"<p>So the media still appears to believe that Apple CEO Tim Cook was extremely forthcoming in his recent interviews for Bloomberg and NBC News, and that you are learning all sorts of new things about him and Apple&#8217;s future direction. Or maybe not!<\/p>\n<p>I watched the NBC interview, and read every word of the Bloomberg piece. It&#8217;s clear to me that everything Cook said was carefully rehearsed, and no doubt developed to provide the maximum possible buzz in the media. There was very little information that was in any way new. Most of it amounted to nothing more than a retread of the things we already knew based on Apple&#8217;s product releases and previous statements attributed to Cook and other Apple executives.<\/p>\n<p>Think about the &#8220;revelation&#8221; that Apple was investing $100 to bring Mac manufacturing to the U.S. Now you&#8217;ve probably also noticed that some of the new iMacs are labeled as assembled in the U.S., which is something Apple cannot promise without meeting a very complicated set of regulations about how much of the product is built in this country.<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2012\/12\/newsletter-issue-680\/#country\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So the media still appears to believe that Apple CEO Tim Cook was extremely forthcoming in his recent interviews for Bloomberg and NBC News, and that you are learning all sorts of new things about him and Apple&#8217;s future direction. Or maybe not! I watched the NBC interview, and read every word of the Bloomberg [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[202,12359,8199,4515,3121,330],"class_list":["post-13652","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-bloomberg","tag-imac","tag-macintosh","tag-nbc","tag-tim-cook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #680: The Tim Cook Interview: More is Less - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #680: The Tim Cook Interview: More is Less - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"So the media still appears to believe that Apple CEO Tim Cook was extremely forthcoming in his recent interviews for Bloomberg and NBC News, and that you are learning all sorts of new things about him and Apple&#8217;s future direction. Or maybe not! I watched the NBC interview, and read every word of the Bloomberg [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/\" \/>\n<meta property=\"og:site_name\" content=\"Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-10T07:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-12-10T07:01:09+00:00\" \/>\n<meta name=\"author\" content=\"Gene Steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@technightowl\" \/>\n<meta name=\"twitter:site\" content=\"@technightowl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gene Steinberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/\"},\"author\":{\"name\":\"Gene Steinberg\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"headline\":\"Newsletter Issue #680: The Tim Cook Interview: More is Less\",\"datePublished\":\"2012-12-10T07:00:31+00:00\",\"dateModified\":\"2012-12-10T07:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/\"},\"wordCount\":197,\"commentCount\":0,\"keywords\":[\"Apple\",\"Bloomberg\",\"iMac\",\"Macintosh\",\"Nbc\",\"Tim Cook\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/\",\"name\":\"Newsletter Issue #680: The Tim Cook Interview: More is Less - Gene Steinberg&#039;s Tech Night Owl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#website\"},\"datePublished\":\"2012-12-10T07:00:31+00:00\",\"dateModified\":\"2012-12-10T07:01:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2012\\\/12\\\/newsletter-issue-680-the-tim-cook-interview-more-is-less\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsletter Issue #680: The Tim Cook Interview: More is Less\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/\",\"name\":\"Gene Steinberg&#039;s Mac Radio Tech Blog\",\"description\":\"Tech Commentaries From Best-Selllng Author Gene Steinberg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\",\"name\":\"Gene Steinberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"caption\":\"Gene Steinberg\"},\"sameAs\":[\"https:\\\/\\\/www.technightowl.live\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Newsletter Issue #680: The Tim Cook Interview: More is Less - Gene Steinberg&#039;s Tech Night Owl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/","og_locale":"en_US","og_type":"article","og_title":"Newsletter Issue #680: The Tim Cook Interview: More is Less - Gene Steinberg&#039;s Tech Night Owl","og_description":"So the media still appears to believe that Apple CEO Tim Cook was extremely forthcoming in his recent interviews for Bloomberg and NBC News, and that you are learning all sorts of new things about him and Apple&#8217;s future direction. Or maybe not! I watched the NBC interview, and read every word of the Bloomberg [&hellip;]","og_url":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/","og_site_name":"Gene Steinberg&#039;s Tech Night Owl","article_published_time":"2012-12-10T07:00:31+00:00","article_modified_time":"2012-12-10T07:01:09+00:00","author":"Gene Steinberg","twitter_card":"summary_large_image","twitter_creator":"@technightowl","twitter_site":"@technightowl","twitter_misc":{"Written by":"Gene Steinberg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/#article","isPartOf":{"@id":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/"},"author":{"name":"Gene Steinberg","@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a"},"headline":"Newsletter Issue #680: The Tim Cook Interview: More is Less","datePublished":"2012-12-10T07:00:31+00:00","dateModified":"2012-12-10T07:01:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/"},"wordCount":197,"commentCount":0,"keywords":["Apple","Bloomberg","iMac","Macintosh","Nbc","Tim Cook"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/","url":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/","name":"Newsletter Issue #680: The Tim Cook Interview: More is Less - Gene Steinberg&#039;s Tech Night Owl","isPartOf":{"@id":"https:\/\/www.technightowl.live\/blog\/#website"},"datePublished":"2012-12-10T07:00:31+00:00","dateModified":"2012-12-10T07:01:09+00:00","author":{"@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a"},"breadcrumb":{"@id":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.technightowl.live\/blog\/2012\/12\/newsletter-issue-680-the-tim-cook-interview-more-is-less\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.technightowl.live\/blog\/"},{"@type":"ListItem","position":2,"name":"Newsletter Issue #680: The Tim Cook Interview: More is Less"}]},{"@type":"WebSite","@id":"https:\/\/www.technightowl.live\/blog\/#website","url":"https:\/\/www.technightowl.live\/blog\/","name":"Gene Steinberg&#039;s Mac Radio Tech Blog","description":"Tech Commentaries From Best-Selllng Author Gene Steinberg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.technightowl.live\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a","name":"Gene Steinberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","caption":"Gene Steinberg"},"sameAs":["https:\/\/www.technightowl.live"]}]}},"_links":{"self":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts\/13652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/comments?post=13652"}],"version-history":[{"count":0,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts\/13652\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/media?parent=13652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/categories?post=13652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/tags?post=13652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}