{"id":14639,"date":"2013-03-25T00:00:19","date_gmt":"2013-03-25T07:00:19","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=14639"},"modified":"2013-03-24T14:21:32","modified_gmt":"2013-03-24T21:21:32","slug":"newsletter-issue-695-apple-and-the-media-whom-do-you-trust","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2013\/03\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\/","title":{"rendered":"Newsletter Issue #695: Apple and the Media: Whom Do You Trust?"},"content":{"rendered":"<p>As with governments, Apple and the fourth estate haven&#8217;t had such a cozy relationship, particularly after the return of Steve Jobs in the 1990s. Although Jobs delivered great talking points in his occasional interviews, he was always wary of the media unless Apple had full control of the message. These days, Apple has largely inherited that approach, although corporate PR seems to reach out a little more often to a few selected media resources.<\/p>\n<p>In the absence of regular communications, however, some so-called journalists simply make things up. Or they come out with outrageous interpretations of things Apple has announced, will announce, or might announce.<\/p>\n<p>Take the iWatch as a blatant example. Even if Apple really has 100 engineers working on such a device, that doesn&#8217;t prove that it will ever see the light of day. If Apple&#8217;s project assignment breakdown was ever disclosed, you&#8217;d probably see thousands of designers and engineers working on different technologies and potential products at any one time. You expect that with a company that wants to remain at the cutting-edge.<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2013\/03\/newsletter-issue-695\/#trust\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As with governments, Apple and the fourth estate haven&#8217;t had such a cozy relationship, particularly after the return of Steve Jobs in the 1990s. Although Jobs delivered great talking points in his occasional interviews, he was always wary of the media unless Apple had full control of the message. These days, Apple has largely inherited [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10137,14019,248],"class_list":["post-14639","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple-inc","tag-iwatch","tag-steve-jobs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #695: Apple and the Media: Whom Do You Trust? - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2013\/03\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #695: Apple and the Media: Whom Do You Trust? - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"As with governments, Apple and the fourth estate haven&#8217;t had such a cozy relationship, particularly after the return of Steve Jobs in the 1990s. 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These days, Apple has largely inherited [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.technightowl.live\/blog\/2013\/03\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-25T07:00:19+00:00\" \/>\n<meta name=\"author\" content=\"Gene Steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@technightowl\" \/>\n<meta name=\"twitter:site\" content=\"@technightowl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gene Steinberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/03\\\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/03\\\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\\\/\"},\"author\":{\"name\":\"Gene Steinberg\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"headline\":\"Newsletter Issue #695: Apple and the Media: Whom Do You Trust?\",\"datePublished\":\"2013-03-25T07:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/03\\\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\\\/\"},\"wordCount\":191,\"commentCount\":0,\"keywords\":[\"Apple Inc.\",\"iWatch\",\"Steve Jobs\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/03\\\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/03\\\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\\\/\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/03\\\/newsletter-issue-695-apple-and-the-media-whom-do-you-trust\\\/\",\"name\":\"Newsletter Issue #695: Apple and the Media: Whom Do You Trust? 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