{"id":14881,"date":"2013-04-22T00:00:29","date_gmt":"2013-04-22T07:00:29","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=14881"},"modified":"2013-04-22T06:48:02","modified_gmt":"2013-04-22T13:48:02","slug":"newsletter-issue-699-designing-by-focus-group","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/","title":{"rendered":"Newsletter Issue #699: Designing by Focus Group"},"content":{"rendered":"<p>Microsoft reportedly relies heavily on focus group testing, though you have to wonder what sort of group they used in light of the Windows 8 debacle. Sure, there is a commentary from one blogger, known to me, who claims that Windows 8 is the next XP, and that it is destined to become the PC workhorse that will fuel a future resurgence.<\/p>\n<p>Do the words &#8220;in your dreams&#8221; come to mind?<\/p>\n<p>In any case, the argument is based on the fact that XP arrived in 2001 during an economic downturn, and that Windows 8 is in a comparable position. But in 2001 we didn&#8217;t have the iPad seriously cannibalizing PC sales. In other words, we didn&#8217;t have a resurgent Apple dominating the industry, and even if Apple didn&#8217;t do as well in the last quarter as some might have hoped, the company remains a powerhouse that a competitor ignores to their peril.<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2013\/04\/newsletter-issue-699\/#group\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft reportedly relies heavily on focus group testing, though you have to wonder what sort of group they used in light of the Windows 8 debacle. Sure, there is a commentary from one blogger, known to me, who claims that Windows 8 is the next XP, and that it is destined to become the PC [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[202,3735,10711,443,1275,12943,9325],"class_list":["post-14881","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-focus-group","tag-ipad","tag-microsoft","tag-microsoft-windows","tag-windows-8","tag-xp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #699: Designing by Focus Group - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #699: Designing by Focus Group - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"Microsoft reportedly relies heavily on focus group testing, though you have to wonder what sort of group they used in light of the Windows 8 debacle. Sure, there is a commentary from one blogger, known to me, who claims that Windows 8 is the next XP, and that it is destined to become the PC [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-22T07:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-04-22T13:48:02+00:00\" \/>\n<meta name=\"author\" content=\"Gene Steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@technightowl\" \/>\n<meta name=\"twitter:site\" content=\"@technightowl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gene Steinberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/\"},\"author\":{\"name\":\"Gene Steinberg\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"headline\":\"Newsletter Issue #699: Designing by Focus Group\",\"datePublished\":\"2013-04-22T07:00:29+00:00\",\"dateModified\":\"2013-04-22T13:48:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/\"},\"wordCount\":158,\"commentCount\":2,\"keywords\":[\"Apple\",\"Focus Group\",\"iPad\",\"Microsoft\",\"Microsoft Windows\",\"Windows 8\",\"XP\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/\",\"name\":\"Newsletter Issue #699: Designing by Focus Group - Gene Steinberg&#039;s Tech Night Owl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#website\"},\"datePublished\":\"2013-04-22T07:00:29+00:00\",\"dateModified\":\"2013-04-22T13:48:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2013\\\/04\\\/newsletter-issue-699-designing-by-focus-group\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsletter Issue #699: Designing by Focus Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/\",\"name\":\"Gene Steinberg&#039;s Mac Radio Tech Blog\",\"description\":\"Tech Commentaries From Best-Selllng Author Gene Steinberg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\",\"name\":\"Gene Steinberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"caption\":\"Gene Steinberg\"},\"sameAs\":[\"https:\\\/\\\/www.technightowl.live\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Newsletter Issue #699: Designing by Focus Group - Gene Steinberg&#039;s Tech Night Owl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/","og_locale":"en_US","og_type":"article","og_title":"Newsletter Issue #699: Designing by Focus Group - Gene Steinberg&#039;s Tech Night Owl","og_description":"Microsoft reportedly relies heavily on focus group testing, though you have to wonder what sort of group they used in light of the Windows 8 debacle. Sure, there is a commentary from one blogger, known to me, who claims that Windows 8 is the next XP, and that it is destined to become the PC [&hellip;]","og_url":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/","og_site_name":"Gene Steinberg&#039;s Tech Night Owl","article_published_time":"2013-04-22T07:00:29+00:00","article_modified_time":"2013-04-22T13:48:02+00:00","author":"Gene Steinberg","twitter_card":"summary_large_image","twitter_creator":"@technightowl","twitter_site":"@technightowl","twitter_misc":{"Written by":"Gene Steinberg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/#article","isPartOf":{"@id":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/"},"author":{"name":"Gene Steinberg","@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a"},"headline":"Newsletter Issue #699: Designing by Focus Group","datePublished":"2013-04-22T07:00:29+00:00","dateModified":"2013-04-22T13:48:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/"},"wordCount":158,"commentCount":2,"keywords":["Apple","Focus Group","iPad","Microsoft","Microsoft Windows","Windows 8","XP"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/","url":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/","name":"Newsletter Issue #699: Designing by Focus Group - Gene Steinberg&#039;s Tech Night Owl","isPartOf":{"@id":"https:\/\/www.technightowl.live\/blog\/#website"},"datePublished":"2013-04-22T07:00:29+00:00","dateModified":"2013-04-22T13:48:02+00:00","author":{"@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a"},"breadcrumb":{"@id":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.technightowl.live\/blog\/2013\/04\/newsletter-issue-699-designing-by-focus-group\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.technightowl.live\/blog\/"},{"@type":"ListItem","position":2,"name":"Newsletter Issue #699: Designing by Focus Group"}]},{"@type":"WebSite","@id":"https:\/\/www.technightowl.live\/blog\/#website","url":"https:\/\/www.technightowl.live\/blog\/","name":"Gene Steinberg&#039;s Mac Radio Tech Blog","description":"Tech Commentaries From Best-Selllng Author Gene Steinberg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.technightowl.live\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a","name":"Gene Steinberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","caption":"Gene Steinberg"},"sameAs":["https:\/\/www.technightowl.live"]}]}},"_links":{"self":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts\/14881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/comments?post=14881"}],"version-history":[{"count":0,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts\/14881\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/media?parent=14881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/categories?post=14881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/tags?post=14881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}