{"id":17270,"date":"2014-02-10T00:00:15","date_gmt":"2014-02-10T07:00:15","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=17270"},"modified":"2014-02-09T14:39:55","modified_gmt":"2014-02-09T21:39:55","slug":"newsletter-issue-741-apple-and-new-product-categories","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2014\/02\/newsletter-issue-741-apple-and-new-product-categories\/","title":{"rendered":"Newsletter Issue #741: Apple and New Product Categories"},"content":{"rendered":"<p>You&#8217;ve heard the promise from Tim Cook over and over again, that Apple has new products in the pipeline for 2014 that will amaze us, and besides, they will be in new categories. In other words, he&#8217;s clearly implying that Apple is going to attempt to recreate the magic of the introduction of the original iPhone and iPad.<\/p>\n<p>Or that&#8217;s how it seems, although the promise is vague enough not to predict any product or product category.<\/p>\n<p>But it&#8217;s also clear that, for Cook to fulfill that promise \u2014 and I expect that he will \u2014 you&#8217;d have to see something more than a fancy iPhone, iPad or Mac refresh. A new product category clearly means none of the above.<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2014\/02\/newsletter-issue-741\/#categories\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve heard the promise from Tim Cook over and over again, that Apple has new products in the pipeline for 2014 that will amaze us, and besides, they will be in new categories. In other words, he&#8217;s clearly implying that Apple is going to attempt to recreate the magic of the introduction of the original [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[202,10711,26,2122,330],"class_list":["post-17270","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-ipad","tag-iphone","tag-mac","tag-tim-cook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #741: Apple and New Product Categories - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2014\/02\/newsletter-issue-741-apple-and-new-product-categories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #741: Apple and New Product Categories - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"You&#8217;ve heard the promise from Tim Cook over and over again, that Apple has new products in the pipeline for 2014 that will amaze us, and besides, they will be in new categories. In other words, he&#8217;s clearly implying that Apple is going to attempt to recreate the magic of the introduction of the original [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.technightowl.live\/blog\/2014\/02\/newsletter-issue-741-apple-and-new-product-categories\/\" \/>\n<meta property=\"og:site_name\" content=\"Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-10T07:00:15+00:00\" \/>\n<meta name=\"author\" content=\"Gene Steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@technightowl\" \/>\n<meta name=\"twitter:site\" content=\"@technightowl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gene Steinberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2014\\\/02\\\/newsletter-issue-741-apple-and-new-product-categories\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2014\\\/02\\\/newsletter-issue-741-apple-and-new-product-categories\\\/\"},\"author\":{\"name\":\"Gene Steinberg\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"headline\":\"Newsletter Issue #741: Apple and New Product Categories\",\"datePublished\":\"2014-02-10T07:00:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2014\\\/02\\\/newsletter-issue-741-apple-and-new-product-categories\\\/\"},\"wordCount\":131,\"commentCount\":1,\"keywords\":[\"Apple\",\"iPad\",\"Iphone\",\"Mac\",\"Tim Cook\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2014\\\/02\\\/newsletter-issue-741-apple-and-new-product-categories\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2014\\\/02\\\/newsletter-issue-741-apple-and-new-product-categories\\\/\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2014\\\/02\\\/newsletter-issue-741-apple-and-new-product-categories\\\/\",\"name\":\"Newsletter Issue #741: Apple and New Product Categories - 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