{"id":23174,"date":"2015-11-23T00:00:47","date_gmt":"2015-11-23T07:00:47","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=23174"},"modified":"2015-11-22T15:38:37","modified_gmt":"2015-11-22T22:38:37","slug":"newsletter-issue-834-apple-tv-whats-the-end-game","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2015\/11\/newsletter-issue-834-apple-tv-whats-the-end-game\/","title":{"rendered":"Newsletter Issue #834: Apple TV \u2014 What&#8217;s the End Game?"},"content":{"rendered":"<p>Before the fourth generation Apple TV arrived last month, there were huge expectations. While the previous versions of the Apple TV were about testing the waters, the reason the product was referred to as a \u201chobby,\u201d the 2015 version was supposed to be daringly different. This was the one that Apple was expected to use as the basis for conquering the living room.<\/p>\n<p>Certainly Tim Cook\u2019s statements fueled expectations. He would regularly denigrate the current living room entertainment experience, although he wasn\u2019t terribly specific as to what was wrong. So leave it to Apple to devise a solution that would overhaul the TV industry, or at least that\u2019s what you might have expected.<\/p>\n<p>When Steve Jobs said, as quoted in Walter Isaacson\u2019s authorized biography, that Apple had cracked the secret of the best TV interface ever, it was widely believed that a brand new smart TV was on the horizon. The tech industry was clearly spooked, and one of the larger PC makers even announced a TV, presumably in response. It\u2019s not as if this Lenovo TV concept over made it to market, however.<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2015\/11\/newsletter-issue-834\/#game\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before the fourth generation Apple TV arrived last month, there were huge expectations. While the previous versions of the Apple TV were about testing the waters, the reason the product was referred to as a \u201chobby,\u201d the 2015 version was supposed to be daringly different. This was the one that Apple was expected to use [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[485,639,8377,248,330,13299],"class_list":["post-23174","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple-store","tag-apple-tv","tag-lenovo","tag-steve-jobs","tag-tim-cook","tag-walter-isaacson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #834: Apple TV \u2014 What&#039;s the End Game? - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2015\/11\/newsletter-issue-834-apple-tv-whats-the-end-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #834: Apple TV \u2014 What&#039;s the End Game? - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"Before the fourth generation Apple TV arrived last month, there were huge expectations. 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