{"id":24245,"date":"2016-02-29T00:00:55","date_gmt":"2016-02-29T07:00:55","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=24245"},"modified":"2016-02-28T15:18:30","modified_gmt":"2016-02-28T22:18:30","slug":"newsletter-issue-848-is-this-enough-for-an-apple-event","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2016\/02\/newsletter-issue-848-is-this-enough-for-an-apple-event\/","title":{"rendered":"Newsletter Issue #848: Is This Enough for an Apple Event?"},"content":{"rendered":"<p>As many of you know, there are certain news outlets that have a lock on getting interviews and advance information from Apple. If they ask to speak with Tim Cook, more than likely he&#8217;ll respond favorably. When journalists are brought in for background briefings \u2014 where Apple reveals future plans without direct attribution as &#8220;informed sources&#8221; or &#8220;sources close to Apple&#8221; \u2014 they will be included.<\/p>\n<p>This special access extends to new products. A handful will ship to reviewers ahead of going on sale in order to create a buzz. Other reviewers not on this preferred list are considered later on in the food chain, if at all. But Apple is entitled to make its own decisions about such priorities.<\/p>\n<p>So there&#8217;s a report from one of those reporters close to Apple, Kara Swisher of Re\/code, that a media event will be held the week of March 21 to introduce some new Apple gear. A previous rumor pegged the date at March 15, but since it was never confirmed, it doesn&#8217;t matter. And rather than rent a special auditorium in San Francisco, it would be held at the Town Hall in Apple&#8217;s Cupertino, CA campus, which may indicate the announcements are not necessarily significant.<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2016\/02\/newsletter-issue-848\/#event\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As many of you know, there are certain news outlets that have a lock on getting interviews and advance information from Apple. If they ask to speak with Tim Cook, more than likely he&#8217;ll respond favorably. When journalists are brought in for background briefings \u2014 where Apple reveals future plans without direct attribution as &#8220;informed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[202,15580,14788,330],"class_list":["post-24245","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-kara-swisher","tag-recode","tag-tim-cook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #848: Is This Enough for an Apple Event? - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2016\/02\/newsletter-issue-848-is-this-enough-for-an-apple-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #848: Is This Enough for an Apple Event? - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"As many of you know, there are certain news outlets that have a lock on getting interviews and advance information from Apple. 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