There are lame theories about how Apple updates its products. A frequently voiced cultural meme is that Apple often\u00a0upends\u00a0the tech industry by dint of a brand new product that takes things in a new direction. Year after year, or close to that, amazing technologies emerge from some magic place. You’ll see shortly how misleading this contention\u00a0is.<\/p>\n
So as we close in on the first third of 2016, just how has Apple changed\u00a0the tech industry? Well, I think I could have written this article last year, where the new products didn’t seem so spectacular.<\/p>\n
We have the iPhone SE, which is basically an iPhone 5\/5s with mostly new innards. The new components take it quite close to an iPhone 6s except for the lack of 3D Touch. All right, the Touch ID sensor is from\u00a0an older generation, but most people won’t notice.<\/p>\n
Rather than advance the technology, Apple filled a gap in its product line to serve people who wanted a cheaper iPhone, an up-to-date one with a smaller display, or some combination of both. But there’s nothing wrong with that, and I think Apple should have built it last fall. A lot of people have yet to upgrade to new iPhones, and price and the inconvenience of a larger display are two factors. The other, that their existing gear works fine, means they won’t upgrade regardless.<\/p>\n
So Apple’s critics complain that the iPhone SE won’t sell lots of copies. But a few million per quarter can mean the difference between flagging sales and modest growth. There may be a small indication of where it’s going when Apple releases its quarterly financials later this month. But it may be telling that supplies are said to be short at Apple Stores in the U.S. Does that mean that Apple has production difficulties, or was\u00a0demand larger than expected?<\/p>\n
To someone buying one of these handsets, the question of whether the technology is all-new won’t matter. Only some tech bloggers are concerned.<\/p>\n
The other new development is the 9.7-inch iPad Pro, which largely matches the bigger\u00a0model with some changes and additions. So there is a new wrinkle on color matching called True Tone, which adjusts color temperature based on sensors measuring ambient light. The benefits are modest for the most part except for sunlight, where it is said to make a world of difference.<\/p>\n
In the scheme of things, the new features in the smaller iPad Pro won’t alter the tech industry in the way the first iPad in 2010 did. It’s iterative, and the only concern is that it’s $100 more expensive\u00a0than its predecessor, the iPad Air 2, which was given an additional $100 price cut.<\/p>\n
That, however, is how Apple really works. Rather than deliver major upgrades or all-new gadgets every year, the new product initiatives are years apart. So we had the first Mac in 1984. I will suggest the first Apple LaserWriter, introduced in 1985, was a major innovation. By introducing Adobe PostScript to the masses, and paving the way\u00a0for such apps as PageMaker and QuarkXPress, Apple created a new industry. Within a few years, desktop publishing mostly replaced traditional typography.<\/p>\n
Apple no longer makes the LaserWriter. That market was taken over by traditional printer makers, but Apple’s willingness to introduce a\u00a0desktop printer, with technology to match the finished page seen on your Mac’s display, was revolutionary.<\/p>\n
You might not regard the Newton MessagePad, introduced in 1993, as particularly innovative. But it sported a touchscreen of a sort and was powered by an early version of the ARM processor. Sure, it was overpriced for its modest pretensions, and handwriting recognition was perfectly awful, but it helped paved the way for a market that eventually led to tablets and smartphones.<\/p>\n
In 2001, people laughed at having 1,000 songs in your pocket for a “mere” $399 \u2014 until the iPod took over the fledgling digital music player market. Nobody came close. Even Microsoft, thought to be destined to take over every market it entered, couldn’t deliver a worthy competitor.<\/p>\n
The critics laughed at the first iPhone in 2007, but such companies as Google and Samsung were\u00a0working overtime developing imitations. Certainly no subsequent iPhone has added\u00a0as much new technology as the original, but it took the smartphone market in a new direction. The previous standard for the industry, BlackBerry, never\u00a0recovered.<\/p>\n
Just four years later, the iPad arrived. Maybe it was mostly a phone-less iPhone with a larger display at first, but it was the first truly successful tablet computer. For years, Microsoft promised a tablet revolution, but its hardware partners mostly delivered clumsy notebooks with touchscreens that required a stylus. The most successful competing tablets from Samsung and other companies are in the iPad mold. Microsoft is still trying to promote\u00a0convertible notebooks, just slimmer and lighter.<\/p>\n
The Apple Watch, which arrived in 2015, doesn’t seem to have the potential of an iPhone. At least not yet. But it has become the most popular smartwatch out there. It may take a few years to realize its potential. But it’s more than just an expensive tech toy.<\/p>\n
So you see that Apple doesn’t necessarily overhaul a market every year or two. Most product improvements are simple refreshes, evolutionary and not revolutionary. Other companies do that all the time and few complain. But Apple? It has to meet a fake standard or it can’t the successful due to the misguided perceptions of some people.<\/p>\n","protected":false},"excerpt":{"rendered":"
There are lame theories about how Apple updates its products. A frequently voiced cultural meme is that Apple often\u00a0upends\u00a0the tech industry by dint of a brand new product that takes things in a new direction. Year after year, or close to that, amazing technologies emerge from some magic place. You’ll see shortly how misleading this […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8074,202,14806,12427,143,10711,12775,26,627,13993,15618,205,2602,2122,443,15108,9890,8322,8063,3284,11231,15643],"class_list":["post-24682","post","type-post","status-publish","format-standard","hentry","category-news","tag-adobe-postscript","tag-apple","tag-apple-watch","tag-arm","tag-google","tag-ipad","tag-ipad-pro","tag-iphone","tag-iphone-5","tag-iphone-5s","tag-iphone-se","tag-ipod","tag-laserwriter","tag-mac","tag-microsoft","tag-newton-messagepad","tag-pagemaker","tag-pc","tag-postscript","tag-quarkxpress","tag-samsung","tag-true-tone"],"yoast_head":"\n