{"id":24723,"date":"2016-04-13T00:00:09","date_gmt":"2016-04-13T07:00:09","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=24723"},"modified":"2016-04-13T14:37:44","modified_gmt":"2016-04-13T21:37:44","slug":"on-renting-software","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2016\/04\/on-renting-software\/","title":{"rendered":"On Renting Software"},"content":{"rendered":"<p>Let me put things in perspective: Many people never own their homes; they rent. The latest figures peg it at 37% of households in this country.\u00a0Cable\/satellite boxes and cable modems are usually rented rather than purchased.<\/p>\n<p>When it comes to smartphones, a large number of people never actually own theirs.\u00a0Whether it&#8217;s the mostly discontinued two-year contract or some sort of extended payment plan \u2014 with the option for early upgrades \u2014 by the time you might pay off the phone, you&#8217;re ready to replace it.<\/p>\n<p>But software? Well, for most people, it&#8217;s a purchase. You buy the product, well actually a user license, even if you receive physical\u00a0media and manuals, and that&#8217;s it. You are under no further obligation to the publisher, unless you choose to purchase\u00a0a paid upgrade.<\/p>\n<p>However, more and more publishers are opting for a subscription\u00a0model. Employing some sort of cloud-based activation scheme, you keep paying, usually monthly or annually, or lose your right to use the software. It will either stop working when payments are stopped, though their might be a grace period, and\u00a0some apps might function in a limited way till you re-up.<\/p>\n<p>Some software companies, such as Microsoft, offer retail \u00a0and subscription options. But the cloud\u00a0package can be enticing enough that you may prefer it. So consider Office 365 Home, for $9.99 a month (plus local tax) or $99.99 per year. For that fee you receive\u00a0five Mac\/PC licenses plus five\u00a0tablet\/smartphone licenses. Each user gets\u00a01TB of online storage plus 60 minutes of outside (mobile and landline) calls on Skype.<\/p>\n<p>Yes, you can still buy a regular retail license. But at prices starting at $149.99, you&#8217;re limited to a single user. So it actually doesn&#8217;t make a whole lot of sense unless you don&#8217;t care about cloud storage, only use one Mac or PC, and have no plans to upgrade for a number of years. The best deal is probably Home, which is also used by small businesses at least unofficially (Microsoft won&#8217;t complain). Cloud storage alone is worth the price and then some.<\/p>\n<p>On the other hand, you have no choice anymore with Adobe. A full Creative Cloud subscription is usually $50 per month, with no ownership plans available. If you&#8217;re upgrading from an older retail\u00a0version of the suite, it&#8217;s $30 per month for the first year, after which you pay the full price. Students and teachers are eligible for a $30 discount for the first year. You can pay $20 for a single app, say Photoshop, but as soon as you need more than one, such as Illustrator or InDesign, might as well go for the full monte that includes more than 20.<\/p>\n<p>These subscription plans may\u00a0seem expensive, until you realize that Adobe has traditionally delivered major upgrades to its suite every couple of years or so. When you factor in the usual upgrade fees, it&#8217;s not such a bad deal. Well, at least if you&#8217;re someone who is inclined\u00a0to buy regular updates. Some people I know preferred to skip a version to save money, since the upgrades weren&#8217;t always significant enough to warrant the price of admission.<\/p>\n<p>Just so you know, I still use Creative Suite 5.5 on my iMac running El Capitan 10.11.4. It was released in 2011. For some reason, it requires installing Java 6 from Oracle to launch any of the apps, but otherwise seems all or mostly functional. At some point in time, I will have no choice, since the older version may not function with a new OS X (or whatever Apple chooses to call it) or a future Mac. I feel lucky now, as I would have to really stretch to justify the monthly fee for\u00a0Creative Cloud.<\/p>\n<p>Evidently, Adobe has succeeded with the subscription scheme. Microsoft makes it attractive, but I&#8217;m concerned about third-party publishers, particularly smaller ones, making similar decisions. Security software developers have long used a subscription model. You buy the app, and after the first year, you pay annual fees to keep it up to date with detection string updates and new versions.<\/p>\n<p>What about the publisher of a limited-use app pulling a similar stunt?<\/p>\n<p>Now I&#8217;m not a user of Smile&#8217;s TextExpander. As the name implies, it&#8217;s a utility that you can use to create text shortcuts. You create strings of abbreviations that, when typed, automatically expand to the full text. If you have lots of repetitive text or phrases in your documents, it&#8217;s quite useful. But not for a monthly or annual fee.<\/p>\n<p>So instead of paying $35 for the app, the new scheme increases the rate to $47.52 per year forever. That entitles you to keep it running and receive periodic updates. But what sort of updates would justify paying $475.20 to use TextExpander for the next 10 years? Maybe $10 per year might make some sense if, again, there are frequent updates, but I&#8217;m not one to want to judge the marketing plans of the publisher of an app I don&#8217;t use.<\/p>\n<p>In response to complaints from existing users, they can now subscribe for\u00a0half price. That&#8217;s a bone to paying customers. <a href=\"http:\/\/www.macworld.com\/article\/3055438\/software\/typing-shortcut-utilities-6-alternatives-to-textexpander.html\" target=\"_blank\">Macworld magazine<\/a> has posted\u00a0an article listing half a dozen alternatives to TextExpander.<\/p>\n<p>Again, I don&#8217;t begrudge a developer from making a profit. A subscription model, if successful, means a guaranteed income stream. If someone wants to continue to use the app, they have to keep paying. But the prices should be fair for the value you receive. Limited purpose software doesn&#8217;t\u00a0seem to justify any monthly price, particularly when there are traditional retail alternatives.<\/p>\n<p>As far as I&#8217;m concerned, I prefer to own the things I use when I can. I may rent my home, and I pay\u00a0monthly fees for other products and services. But sometimes things can go just a little too far.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me put things in perspective: Many people never own their homes; they rent. The latest figures peg it at 37% of households in this country.\u00a0Cable\/satellite boxes and cable modems are usually rented rather than purchased. When it comes to smartphones, a large number of people never actually own theirs.\u00a0Whether it&#8217;s the mostly discontinued two-year [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1212,202,15657,15658,12001,10480,2122,443,14557,15656,189,15190,8322,8131,15659,8164,15655,15660],"class_list":["post-24723","post","type-post","status-publish","format-standard","hentry","category-news","tag-adobe","tag-apple","tag-creative-cloud","tag-creative-suite-5-5","tag-illustrator","tag-indesign","tag-mac","tag-microsoft","tag-office-365","tag-office-365-home","tag-os-x","tag-os-x-el-capitan","tag-pc","tag-photoshop","tag-smile","tag-software","tag-subscription-software","tag-textexpander"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On Renting Software - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2016\/04\/on-renting-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Renting Software - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"Let me put things in perspective: Many people never own their homes; they rent. 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