{"id":2510,"date":"2009-01-04T18:30:37","date_gmt":"2009-01-05T01:30:37","guid":{"rendered":"http:\/\/www.macnightowl.com\/?p=2510"},"modified":"2009-01-04T17:39:08","modified_gmt":"2009-01-05T00:39:08","slug":"newsletter-475-preview-how-apple-might-avoid-a-2009-screwup","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2009\/01\/newsletter-475-preview-how-apple-might-avoid-a-2009-screwup\/","title":{"rendered":"Newsletter #475 Preview: How Apple Might Avoid a 2009 Screwup"},"content":{"rendered":"<p>It&#8217;s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. But the only thing is that if any of us really knew what was really necessary, we&#8217;d be making the big bucks as an executive at one of those companies. Instead, we remain in the underclass of overworked writers.<\/p>\n<p>No, we don&#8217;t earn huge salaries at such pursuits, but someone has to do it, and that&#8217;s how it goes.<\/p>\n<p>On the other hand, some things about a company&#8217;s behavior are blatantly obvious, and if you try to take a few lessons from history, it&#8217;s really possible to arrive at a few sensible conclusions.<\/p>\n<p>You know, for example, that new Apple products are coming this week. Your expectations might have been lessened by their decision to call in a second act &#8212; in the person of marketing VP Philip Schiller &#8212; to deliver the keynote at the last Macworld Expo in which Apple will participate.<\/p>\n<p>That would seem to indicate that there is no possible way that Apple will present anything more than a few minor revisions to existing products, and that will be the end of it. But I have a different point of view.<\/p>\n<p><strong><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2009\/01\/newsletter-issue-475\/#view\">Story continued in this week&#8217;s Tech Night Owl Newsletter.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. But the only thing is that if any of us really knew what was really necessary, we&#8217;d be making the big bucks as an executive at one of those companies. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9896,8779,2309,10095,712,9663,8744,197,10039,8199,8517,205,3761,1110,989,176,786,41,10008,9823,8510,248,8165,8020,8662,1613,9325],"class_list":["post-2510","post","type-post","status-publish","format-standard","hentry","category-news","tag-25th-anniversary","tag-activation","tag-apple-products","tag-att","tag-ceo","tag-development","tag-edge","tag-firmware","tag-history","tag-imac","tag-iphone-3g","tag-ipod","tag-keynote","tag-mac-mini","tag-mac-os","tag-mac-os-x","tag-mac-user","tag-macworld-expo","tag-mini","tag-netbook","tag-snow-leopard","tag-steve-jobs","tag-us","tag-windows","tag-windows-7","tag-windows-vista","tag-xp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter #475 Preview: How Apple Might Avoid a 2009 Screwup - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2009\/01\/newsletter-475-preview-how-apple-might-avoid-a-2009-screwup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #475 Preview: How Apple Might Avoid a 2009 Screwup - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. 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