{"id":31530,"date":"2017-11-20T00:00:19","date_gmt":"2017-11-20T07:00:19","guid":{"rendered":"https:\/\/www.technightowl.com\/?p=31530"},"modified":"2017-11-19T19:26:56","modified_gmt":"2017-11-20T02:26:56","slug":"newsletter-issue-938-there-are-surveys-and-there-are-surveys","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2017\/11\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\/","title":{"rendered":"Newsletter Issue #938: There Are Surveys and There Are Surveys"},"content":{"rendered":"<p>You can manipulate sets of numbers to prove most anything you want, and even with the best of intentions, there\u2019s a margin for error. Does either situation explain why Mac sales for the September quarter were severely undercounted by Gartner and IDC, two major market research firms? While Apple reported sales increases of over 10% year-over-year, Gartner and IDC estimated flat or slightly declining sales.<\/p>\n<p>It isn\u2019t the first time they screwed up. In the past, IDC claimed that Windows Phone \u2014 remember that one? \u2014 would eventually achieve a higher market share than the iPhone, thus putting it in second place. While Microsoft surely loved the news, it didn\u2019t work that way in the real world. These days, Microsoft has mostly unraveled its smartphone presence. Market share is only a tad better than a rounding error.<\/p>\n<p>So did Gartner and IDC apologize to the media for providing erroneous sales estimates, or making projections the turned out to be the opposite of the truth? Are they offering refunds to their clients for failing to deliver accurate information?<\/p>\n<p><a title=\"Wait! There's more than meets the eye!\" href=\"https:\/\/www.technightowl.live\/newsletter\/2017\/11\/newsletter-issue-938\/#surveys\"><strong>Continue Reading\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can manipulate sets of numbers to prove most anything you want, and even with the best of intentions, there\u2019s a margin for error. Does either situation explain why Mac sales for the September quarter were severely undercounted by Gartner and IDC, two major market research firms? While Apple reported sales increases of over 10% [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[202,3216,11832,26,443,12998],"class_list":["post-31530","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-gartner","tag-idc","tag-iphone","tag-microsoft","tag-windows-phone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Issue #938: There Are Surveys and There Are Surveys - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2017\/11\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Issue #938: There Are Surveys and There Are Surveys - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"You can manipulate sets of numbers to prove most anything you want, and even with the best of intentions, there\u2019s a margin for error. Does either situation explain why Mac sales for the September quarter were severely undercounted by Gartner and IDC, two major market research firms? While Apple reported sales increases of over 10% [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.technightowl.live\/blog\/2017\/11\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\/\" \/>\n<meta property=\"og:site_name\" content=\"Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-20T07:00:19+00:00\" \/>\n<meta name=\"author\" content=\"Gene Steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@technightowl\" \/>\n<meta name=\"twitter:site\" content=\"@technightowl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gene Steinberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2017\\\/11\\\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2017\\\/11\\\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\\\/\"},\"author\":{\"name\":\"Gene Steinberg\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"headline\":\"Newsletter Issue #938: There Are Surveys and There Are Surveys\",\"datePublished\":\"2017-11-20T07:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2017\\\/11\\\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\\\/\"},\"wordCount\":188,\"commentCount\":0,\"keywords\":[\"Apple\",\"Gartner\",\"IDC\",\"Iphone\",\"Microsoft\",\"Windows Phone\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2017\\\/11\\\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2017\\\/11\\\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\\\/\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2017\\\/11\\\/newsletter-issue-938-there-are-surveys-and-there-are-surveys\\\/\",\"name\":\"Newsletter Issue #938: There Are Surveys and There Are Surveys - 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