{"id":3272,"date":"2009-04-05T18:00:10","date_gmt":"2009-04-06T01:00:10","guid":{"rendered":"http:\/\/www.macnightowl.com\/?p=3272"},"modified":"2009-04-05T18:08:28","modified_gmt":"2009-04-06T01:08:28","slug":"newsletter-488-preview-microsofts-unfortunate-attempts-at-online-marketing","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2009\/04\/newsletter-488-preview-microsofts-unfortunate-attempts-at-online-marketing\/","title":{"rendered":"Newsletter #488 Preview: Microsoft&#8217;s Unfortunate Attempts at Online Marketing"},"content":{"rendered":"<p>Fourteen years ago, when Microsoft unleashed Windows 95 upon the world and cemented its position as the developer of the number one PC operating system on the planet, they presented a set of smart TV ads featuring The Rolling Stones.<\/p>\n<p>But that was then and this is now, and things haven&#8217;t gone so well for the former 800-pound gorilla.<\/p>\n<p>First, they attempted to sell the failed Windows Vista by running spots depicting a silly survey where some apparently ignorant people where shown a relabeled version of Vista on souped up PCs, to demonstrate it really wasn&#8217;t so bad after all. Well in plain fact, that&#8217;s probably true. But it didn&#8217;t revolutionize PC computing either, and its tremendous resource needs and early incompatibilities made it a difficult sell in the upgrade segment.<\/p>\n<p>In any case, not achieving miracles, Microsoft hoped that the star of a popular 1990&#8217;s TV show about nothing would somehow &#8212; with Bill Gates in tow &#8212; do something to help Vista gain some traction. But as most of you know, that campaign failed after just two spots, and Microsoft decided to somehow satirize Apple&#8217;s Mac versus PC spots instead.<\/p>\n<p><strong><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2009\/04\/newsletter-issue-488\/#instead\">Story continued in this week&#8217;s Tech Night Owl Newsletter.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fourteen years ago, when Microsoft unleashed Windows 95 upon the world and cemented its position as the developer of the number one PC operating system on the planet, they presented a set of smart TV ads featuring The Rolling Stones. But that was then and this is now, and things haven&#8217;t gone so well for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[202,598,10571,9415,2122,443,8322,10573,8468,9096,8023,8020,9254],"class_list":["post-3272","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-bill-gates","tag-campaign","tag-developer","tag-mac","tag-microsoft","tag-pc","tag-segment","tag-the-rolling-stones","tag-traction","tag-vista","tag-windows","tag-windows-95"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter #488 Preview: Microsoft&#039;s Unfortunate Attempts at Online Marketing - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2009\/04\/newsletter-488-preview-microsofts-unfortunate-attempts-at-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #488 Preview: Microsoft&#039;s Unfortunate Attempts at Online Marketing - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"Fourteen years ago, when Microsoft unleashed Windows 95 upon the world and cemented its position as the developer of the number one PC operating system on the planet, they presented a set of smart TV ads featuring The Rolling Stones. 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