{"id":3607,"date":"2009-05-24T18:00:10","date_gmt":"2009-05-25T01:00:10","guid":{"rendered":"http:\/\/www.macnightowl.com\/?p=3607"},"modified":"2009-05-24T13:38:13","modified_gmt":"2009-05-24T20:38:13","slug":"newsletter-495-preview-will-the-media-ever-get-off-the-netbook-craze","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2009\/05\/newsletter-495-preview-will-the-media-ever-get-off-the-netbook-craze\/","title":{"rendered":"Newsletter #495 Preview: Will the Media Ever Get Off the Netbook Craze?"},"content":{"rendered":"<p>I often get the feeling that some so-called tech writers would love to trade places with Steve Jobs. That way, they could direct the affairs of Apple and have it build the products they really want.<\/p>\n<p>Unfortunately, though it is real easy to be an armchair critic, actually running a multibillion dollar global corporation is another thing entirely. It takes real special skills, and you can see that Apple has had trouble filling the top spot over the years. From John Scully to Gil Amelio, all were tragic failures in one way or another, perhaps because they couldn\u2019t see the long-term impact of their decisions.<\/p>\n<p>That, more than anything, may be the biggest advantage Steve Jobs holds over the other CEOs who have run Apple over the years \u2014 and some say almost into the ground. He and his fellow executives don\u2019t look only as far as the next quarter in plotting their strategy for Apple. So a temporarily falloff in sales or a temporary craze won\u2019t interest them, because they don\u2019t believe that serves the long-term success of the company.<\/p>\n<p>In contrast, it appears most of the other PC makers on the planet are so busy fighting tooth and nail for every possible sale that they are often missing the big picture.<\/p>\n<p><strong><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2009\/05\/newsletter-issue-495\/#picture\">Story continued in this week&#8217;s Tech Night Owl Newsletter.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I often get the feeling that some so-called tech writers would love to trade places with Steve Jobs. That way, they could direct the affairs of Apple and have it build the products they really want. Unfortunately, though it is real easy to be an armchair critic, actually running a multibillion dollar global corporation is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10693,202,9783,10838,9823,10841,248,8152,10840],"class_list":["post-3607","post","type-post","status-publish","format-standard","hentry","category-news","tag-advantage","tag-apple","tag-company","tag-john-scully","tag-netbook","tag-quarter","tag-steve-jobs","tag-strategy","tag-tech-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter #495 Preview: Will the Media Ever Get Off the Netbook Craze? - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2009\/05\/newsletter-495-preview-will-the-media-ever-get-off-the-netbook-craze\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #495 Preview: Will the Media Ever Get Off the Netbook Craze? - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"I often get the feeling that some so-called tech writers would love to trade places with Steve Jobs. 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