{"id":4128,"date":"2009-08-09T19:25:32","date_gmt":"2009-08-10T02:25:32","guid":{"rendered":"http:\/\/www.technightowl.com\/?p=4128"},"modified":"2009-08-16T14:57:03","modified_gmt":"2009-08-16T21:57:03","slug":"newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/","title":{"rendered":"Newsletter #506 Preview: Isn&#8217;t it Time for the <br \/>Mac Media to Stop Using the Word &#8220;Mac&#8221;?"},"content":{"rendered":"<p>In the days of the Apple II, magazines devoted to these pioneering personal computers would generally have the word \u201cApple\u201d as an intrinsic part of the title. Well, it stands to reason, particularly since that was pretty much all Apple Computer was about in those days.<\/p>\n<p>It\u2019s also quite logical that, when the Mac appeared, a new generation of media resources with the Mac prefix came about. While many of the early entrants into this new information category are no longer with us, there is still Macworld, same name, although the print publication is a whole lot slimmer than it used to be. However, that\u2019s the way of the print world these days; it\u2019s not as if Macworld did anything wrong.<\/p>\n<p>Certainly in keeping with that worthwhile tradition, we began roughly a decade ago as The Mac Night Owl. At the beginning, a hefty portion of our content was Mac specific. However, Apple, in its infinite wisdom, decided to move our focus into new directions.<\/p>\n<p>Sure, Apple sold various and sundry Mac peripherals over the years, but the main topic of interest was their lineup of personal computers; that is, until the iPod came along. Suddenly there was a product without the telltale \u201cMac\u201d in the title that actually sold more units. To the surprise of many, most of the customers were actually users of Windows PC.<\/p>\n<p>What a strange development that was.<\/p>\n<p><strong><a title=\"Wait! There's more than meets the eye!\" href=\"http:\/\/www.technightowl.live\/newsletter\/2009\/08\/newsletter-issue-506\/#was\">Story continued in this week&#8217;s Tech Night Owl Newsletter.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the days of the Apple II, magazines devoted to these pioneering personal computers would generally have the word \u201cApple\u201d as an intrinsic part of the title. Well, it stands to reason, particularly since that was pretty much all Apple Computer was about in those days. It\u2019s also quite logical that, when the Mac appeared, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[503,205,198,2122,4515,55,1275,693,11228,248],"class_list":["post-4128","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple-computer","tag-ipod","tag-itunes","tag-mac","tag-macintosh","tag-macworld","tag-microsoft-windows","tag-personal-computers","tag-portable-media-players","tag-steve-jobs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter #506 Preview: Isn&#039;t it Time for the Mac Media to Stop Using the Word &quot;Mac&quot;? - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #506 Preview: Isn&#039;t it Time for the Mac Media to Stop Using the Word &quot;Mac&quot;? - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"In the days of the Apple II, magazines devoted to these pioneering personal computers would generally have the word \u201cApple\u201d as an intrinsic part of the title. Well, it stands to reason, particularly since that was pretty much all Apple Computer was about in those days. It\u2019s also quite logical that, when the Mac appeared, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/\" \/>\n<meta property=\"og:site_name\" content=\"Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"article:published_time\" content=\"2009-08-10T02:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-08-16T21:57:03+00:00\" \/>\n<meta name=\"author\" content=\"Gene Steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@technightowl\" \/>\n<meta name=\"twitter:site\" content=\"@technightowl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gene Steinberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/\"},\"author\":{\"name\":\"Gene Steinberg\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"headline\":\"Newsletter #506 Preview: Isn&#8217;t it Time for the Mac Media to Stop Using the Word &#8220;Mac&#8221;?\",\"datePublished\":\"2009-08-10T02:25:32+00:00\",\"dateModified\":\"2009-08-16T21:57:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/\"},\"wordCount\":262,\"commentCount\":0,\"keywords\":[\"Apple Computer\",\"Ipod\",\"Itunes\",\"Mac\",\"Macintosh\",\"Macworld\",\"Microsoft Windows\",\"Personal Computers\",\"Portable media players\",\"Steve Jobs\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/\",\"name\":\"Newsletter #506 Preview: Isn't it Time for the Mac Media to Stop Using the Word \\\"Mac\\\"? - Gene Steinberg&#039;s Tech Night Owl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#website\"},\"datePublished\":\"2009-08-10T02:25:32+00:00\",\"dateModified\":\"2009-08-16T21:57:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/2009\\\/08\\\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsletter #506 Preview: Isn&#8217;t it Time for the Mac Media to Stop Using the Word &#8220;Mac&#8221;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/\",\"name\":\"Gene Steinberg&#039;s Mac Radio Tech Blog\",\"description\":\"Tech Commentaries From Best-Selllng Author Gene Steinberg\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.technightowl.live\\\/blog\\\/#\\\/schema\\\/person\\\/0fe9df12a34fed15d45e05db1c205e2a\",\"name\":\"Gene Steinberg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r\",\"caption\":\"Gene Steinberg\"},\"sameAs\":[\"https:\\\/\\\/www.technightowl.live\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Newsletter #506 Preview: Isn't it Time for the Mac Media to Stop Using the Word \"Mac\"? - Gene Steinberg&#039;s Tech Night Owl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/","og_locale":"en_US","og_type":"article","og_title":"Newsletter #506 Preview: Isn't it Time for the Mac Media to Stop Using the Word \"Mac\"? - Gene Steinberg&#039;s Tech Night Owl","og_description":"In the days of the Apple II, magazines devoted to these pioneering personal computers would generally have the word \u201cApple\u201d as an intrinsic part of the title. Well, it stands to reason, particularly since that was pretty much all Apple Computer was about in those days. It\u2019s also quite logical that, when the Mac appeared, [&hellip;]","og_url":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/","og_site_name":"Gene Steinberg&#039;s Tech Night Owl","article_published_time":"2009-08-10T02:25:32+00:00","article_modified_time":"2009-08-16T21:57:03+00:00","author":"Gene Steinberg","twitter_card":"summary_large_image","twitter_creator":"@technightowl","twitter_site":"@technightowl","twitter_misc":{"Written by":"Gene Steinberg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/#article","isPartOf":{"@id":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/"},"author":{"name":"Gene Steinberg","@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a"},"headline":"Newsletter #506 Preview: Isn&#8217;t it Time for the Mac Media to Stop Using the Word &#8220;Mac&#8221;?","datePublished":"2009-08-10T02:25:32+00:00","dateModified":"2009-08-16T21:57:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/"},"wordCount":262,"commentCount":0,"keywords":["Apple Computer","Ipod","Itunes","Mac","Macintosh","Macworld","Microsoft Windows","Personal Computers","Portable media players","Steve Jobs"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/","url":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/","name":"Newsletter #506 Preview: Isn't it Time for the Mac Media to Stop Using the Word \"Mac\"? - Gene Steinberg&#039;s Tech Night Owl","isPartOf":{"@id":"https:\/\/www.technightowl.live\/blog\/#website"},"datePublished":"2009-08-10T02:25:32+00:00","dateModified":"2009-08-16T21:57:03+00:00","author":{"@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a"},"breadcrumb":{"@id":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.technightowl.live\/blog\/2009\/08\/newsletter-506-preview-isnt-it-time-for-the-mac-media-to-stop-using-the-word-mac\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.technightowl.live\/blog\/"},{"@type":"ListItem","position":2,"name":"Newsletter #506 Preview: Isn&#8217;t it Time for the Mac Media to Stop Using the Word &#8220;Mac&#8221;?"}]},{"@type":"WebSite","@id":"https:\/\/www.technightowl.live\/blog\/#website","url":"https:\/\/www.technightowl.live\/blog\/","name":"Gene Steinberg&#039;s Mac Radio Tech Blog","description":"Tech Commentaries From Best-Selllng Author Gene Steinberg","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.technightowl.live\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.technightowl.live\/blog\/#\/schema\/person\/0fe9df12a34fed15d45e05db1c205e2a","name":"Gene Steinberg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/24fa8d75c69c3030b03da85850df6d736f514f8393b61cc4ac158168b192df2e?s=96&r=r","caption":"Gene Steinberg"},"sameAs":["https:\/\/www.technightowl.live"]}]}},"_links":{"self":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts\/4128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/comments?post=4128"}],"version-history":[{"count":0,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/posts\/4128\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/media?parent=4128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/categories?post=4128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technightowl.live\/blog\/wp-json\/wp\/v2\/tags?post=4128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}