{"id":413,"date":"2006-09-04T03:59:48","date_gmt":"2006-09-04T10:59:48","guid":{"rendered":"http:\/\/www.macnightowl.com\/2006\/09\/04\/newsletter-353-preview-macrosofts-mac-bu-blog-the-spin-stops-here\/"},"modified":"2008-03-26T07:25:57","modified_gmt":"2008-03-26T14:25:57","slug":"newsletter-353-preview-macrosofts-mac-bu-blog-the-spin-stops-here","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2006\/09\/newsletter-353-preview-macrosofts-mac-bu-blog-the-spin-stops-here\/","title":{"rendered":"Newsletter #353 Preview: Macrosoft’s Mac BU Blog: The Spin Stops Here!"},"content":{"rendered":"

Getting online and writing a blog is so simple that millions do it every single day. Some folks even get a few readers, so I guess I should consider myself lucky. And while the concept is far from original, Microsoft\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s Mac Business Unit, which boasts of having the largest team of Mac developers outside of Apple, now has a blog<\/a> to call its own.<\/p>\n

Now Microsoft is fairly open about its plans, although those plans and reality sometimes don\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t have very much in common. So I suppose giving the employees of the Mac BU a public face and a public voice is a good marketing ploy. No doubt it\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s designed to give you a warm and fuzzy feeling about Microsoft, and not suffer the pangs of fear or distaste about the company.<\/p>\n

The first few blogs have been interesting reads and all, only they seem to have all been vetted through a team of marketing people, because the writing styles of supposedly different people come across as remarkably similar. Well, at least it seems that way.<\/p>\n

This is not to say that I don\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t believe that the writers who are named aren\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t real. I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2m sure they are, but that doesn\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t mean that they are responsible for every single word attributed to them, or even some of those words.<\/p>\n

Story continued in this week’s Tech Night Owl Newsletter.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Getting online and writing a blog is so simple that millions do it every single day. Some folks even get a few readers, so I guess I should consider myself lucky. And while the concept is far from original, Microsoft\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s Mac Business Unit, which boasts of having the largest team of Mac developers outside of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[202,976,476,589,1470,25,33,1994],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-business-unit","tag-fear","tag-mac-business","tag-mac-developers","tag-night-owl","tag-owl","tag-single-day"],"yoast_head":"\nNewsletter #353 Preview: Macrosoft's Mac BU Blog: The Spin Stops Here! - Gene Steinberg's Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2006\/09\/newsletter-353-preview-macrosofts-mac-bu-blog-the-spin-stops-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #353 Preview: Macrosoft's Mac BU Blog: The Spin Stops Here! - Gene Steinberg's Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"Getting online and writing a blog is so simple that millions do it every single day. 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