{"id":567,"date":"2007-03-19T00:33:48","date_gmt":"2007-03-19T07:33:48","guid":{"rendered":"http:\/\/www.macnightowl.com\/2007\/03\/19\/newsletter-381-preview-no-apple-isnt-giving-up-the-mac\/"},"modified":"2008-03-25T17:05:46","modified_gmt":"2008-03-26T00:05:46","slug":"newsletter-381-preview-no-apple-isnt-giving-up-the-mac","status":"publish","type":"post","link":"https:\/\/www.technightowl.live\/blog\/2007\/03\/newsletter-381-preview-no-apple-isnt-giving-up-the-mac\/","title":{"rendered":"Newsletter #381 Preview: No, Apple Isn&#8217;t Giving Up the Mac!"},"content":{"rendered":"<p>Over the years, whenever Apple is deemed to be among the beleaguered, the critics come up with some outlandish suggestions. One of the most foolish, as far as I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2m concerned, is the ongoing call for Apple to stop building hardware and license the Mac operating system, so Apple competes head on with Microsoft.<\/p>\n<p>You see, they theorize that Apple cannot possibly compete with the $399 desktop, nor the $699 note-book, and is thus forever consigned to a minuscule portion of the PC market.<\/p>\n<p>Only it can\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t really work that way in the real world, of which some of those critics don\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t seem to be a part. You see, Apple\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s income from its operating system sales is comparably small in the scheme of things. How many $129 upgrade kits would they have to sell to drive several billions of dollars in revenue?<\/p>\n<p>Quite a few indeed, far more than the number of Macs that Apple moves into the hands of users. Assuming that Apple has two or three percent of the worldwide PC market, even ten times that wouldn\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t provide income parity.<\/p>\n<p>Now some might suggest that, if Apple really went head-on against Microsoft, it would succeed beyond our wildest expectations. After all, more and more people are fed up with Windows, with its unreliability, software conflicts and especially malware. They are ready for an alternative, and if they could install Mac OS X on their PC boxes, they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2d switch in a minute. Just like that!<\/p>\n<p><strong><a title=\"Click here to read the rest of the story\" href=\"http:\/\/www.technightowl.live\/newsletter\/2007\/03\/19\/newsletter-issue-381\/#that\"><strong>Story continued in this week&#8217;s Tech Night Owl Newsletter.<\/strong><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, whenever Apple is deemed to be among the beleaguered, the critics come up with some outlandish suggestions. One of the most foolish, as far as I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2m concerned, is the ongoing call for Apple to stop building hardware and license the Mac operating system, so Apple competes head on with Microsoft. You see, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[696,3448,115,74,1615,176,71,25,529,189,33,659,1168,3038,395,1653,1427],"class_list":["post-567","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple-mac","tag-apple-moves","tag-billions-of-dollars","tag-mac-apple","tag-mac-operating-system","tag-mac-os-x","tag-macs","tag-night-owl","tag-notebook","tag-os-x","tag-owl","tag-parity","tag-pc-boxes","tag-people","tag-real-world","tag-scheme-of-things","tag-upgrade-kits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter #381 Preview: No, Apple Isn&#039;t Giving Up the Mac! - Gene Steinberg&#039;s Tech Night Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technightowl.live\/blog\/2007\/03\/newsletter-381-preview-no-apple-isnt-giving-up-the-mac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter #381 Preview: No, Apple Isn&#039;t Giving Up the Mac! - Gene Steinberg&#039;s Tech Night Owl\" \/>\n<meta property=\"og:description\" content=\"Over the years, whenever Apple is deemed to be among the beleaguered, the critics come up with some outlandish suggestions. 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