I wonder who would buy one or two perhaps? Personally, I might if it wasn't overpriced like the Tesla Roadster. For that type of vehicle to work it needs the press and attention of a high end sports car such as the Tesla but made for the masses like a Smart Car perhaps, at a down to earth price too. I've often told a good friend of mine as a joke but not exactly that Apple should consider, at least, a branch or division of an all encompassing design studio headed by Mr. Ives. I'm sure they could fix, yeah really fix lots of design errors, blunders and muckups of virtually anything! With the exception of Vista maybe. Cars or transportation in general would be a high profile market right now if it was eco-friendly, different and very Apple but not too much and priced right. They'd have another hit on their hands!