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April 7, 2018 — Josh Centers and Ben Williams

This week, we present author and commentator Josh Centers, Managing Editor for TidBITS, and author of “Take Control of Apple TV” and other titles, who devotes a heavy portion of this segment to focus on the inconsistencies of the two HDR formats for 4K TV, HDR10 and Dolby Vision. He cites instances where it doesn’t seem to work even on sets where it’s supposedly compatible. Gene and Josh also discuss Apple’s recent decision to hire John Giannandrea, former chief of search and artificial intelligence for Google. Will this new employee help Apple fix Siri’s problems and advance its AI and VR efforts? Gene expresses his concerns about the quality of the first batch of TV shows reportedly scheduled for production by Apple as part of its expanded entertainment roster. And will it be a value-added feature of Apple Music?

You’ll also hear from Ben Williams of Adblock Plus. Ad blocking has experienced a lot of activity over the past year, especially since Google entered the fray with its ad filter for Chrome. There are still battles between publishers and ad blockers, and payment systems to publishers from users are being talked about with more frequency. Gene and Ben will engage in an extended discussion about the value of online advertising, and the long history of making it as offensive as possible. There will also be a pop culture discussion, about ads that build branding images based on using a well-known personality, such as Oscar winning actor J.K. Simmons, known for Farmers Insurance commercials and loads of movies and TV shows, including the recent comic book film, “Justice League,” where he played Commissioner Gordon. You’ll also learn how ad blockers can be configured to allow ads that have been approved for content and presentation.

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