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    The Silly Exercise of Predicting iPad mini Sales

    October 19th, 2012

    With Apple confirming a media event for October 23, it is a given that there will be a smaller iPad, and possibly a few other products, such as the long-delayed iMac refresh. In the tradition of the iPhone 5, many of the details of the iPad’s tinier sibling have already leaked, and they mostly point […]


    The Apple Event Report: Not So Surprising

    September 13th, 2012

    As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]