In the scheme of things, the iPad, up until recently, was not considered to be an expensive product. The pundits had it that Apple would be charging up to $1,000 for the first version, and were totally flummoxed when Apple announced starting prices at just $499. Indeed, that price point formed the threshold for competing […]

When the very first iPhone arrived, it was a revelation compared to most existing mobile handsets. You didn’t have to endure a painful process in configuring your device, mastering that tiny physical keyboard, and coping with inept user guides to figure out the hard stuff. Indeed, for most of you there wasn’t any hard stuff. […]

When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]

As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]