The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

Here’s where we left off in the 1990s: Apple CEO Steve Jobs, then with the word “interim” ahead of his title, conceded that the operating system wars were over and Microsoft was victorious. It doesn’t matter if Microsoft cheated to get there — and I think they did. In the end, Apple was doomed to […]

When Apple held it’s quarterly financial conference with analysts earlier this month, its executives said they’d have trouble filling all the orders for the new MacBook Pro before the end of the present quarter. Independent reports, from American Technology Research and other industry analysts, suggested strong sales for both the new iMac and MacBook Pro. […]

You know that when Kensington, Logitech or even Microsoft release a new mouse or trackball, you won’t read discussions about it for weeks on end. But when Apple is involved, things are almost always different. People are talking, still. And the Mighty Mouse remains the top seller at Apple’s online store, and it’s sales ranking […]