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    Newsletter Issue #593: Should You Believe Industry Analyst Projections?

    April 11th, 2011

    A number of companies are in the business of trying to predict future sales of tech gear, but you wonder whether they actually use computers to crunch the numbers and come up projections, or they are taking out their crystal balls and ouija boards to divine the truth about future events. Or just talking through […]


    So is Apple Under a Cloud?

    July 21st, 2010

    You can almost see how the 24/7 cable news talking heads are handling the situation. Apple Inc., after being at the top of the mountain several years, is now once again a beleaguered company as the result of the Antennagate scandal. Both customers and the press have lambasted the company and mercurial CEO Steve Jobs […]


    The Night Owl Reveals Apple’s Plot to Control the PC Industry!

    July 23rd, 2009

    I am sometimes accused of writing lurid headlines just for the effect or the higher hit counts. I don’t agree. The headlines always relate to the content, and in this case, my theory is right on the money. What’s more, recent figures based on retail sales of new PCs from the NPD Group confirm the […]


    About Apple’s Forthcoming Financials: Just Ignore the Analysts

    July 15th, 2009

    For a once-beleaguered company, the amount of attention that will be focused on Apple’s quarterly financials next week will likely come close to matching that for a statement about health care or national security from the president. That may seem surprising, but it’s true. Nearly everything that happens with Apple these days is fodder for […]