So let’s look at the early reviews of the iPad Air 2 and the iPad mini 3. They come from that privileged group of journalists who get an early look at brand new Apple gear. In passing, I wouldn’t presume to suggest that Apple favors those who grant positive coverage, since the reviews do have […]

Normally, when Tim Cook introduces an Apple media event, there are lots and lots of numbers. That’s Tim’s expertise, and you expect he’s working his Numbers spreadsheets overtime to select the results that are most favorable to Apple. That sort of happened during Apple’s Thursday media event, where new iPads and a 5K Retina iMac were […]

It’s hard to take projections from industry analysts seriously. If you believed some of their projections, Windows Phone would soon overtaking the iOS as the second most popular mobile platform on the planet. And, of course, Apple would be relegated to near-irrelevance once again except for a few million diehards who loved to pay more for […]

Recent numbers have to seem discouraging if you’re a fan of Apple. The percentage of people buying iPads is going down, with Android tablet sales going way up. Of course, the Surface is still evidently going nowhere, but doesn’t this still mean that Apple may be in trouble? After all, how can there be a […]