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    Apple Makes it Easy to Run OS X Yosemite, Less Easy with iOS 8

    June 5th, 2014

    One important feature of OS X Mavericks was the list of system requirements. It ran on the same hardware as OS X Mountain Lion, and evidently with good performance overall. I hadn’t really heard much in the way of complaints about OS 10.9 operating slug-like on someone’s vintage Mac, though I can see where the boundaries […]


    About New Products and New Product Categories

    June 4th, 2014

    This week’s WWDC was all about the software. None of the rumored hardware announcements have occurred. There is no new iMac, there is no new MacBook Pro with Retina display, and forget about the iWatch. Yet Apple has done something extremely important for the future of the iOS and OS X, which is to provide the tools […]


    Newsletter Issue #757: About the Benefits of Putting Apple in the Headlines

    June 2nd, 2014

    There’s something to be said about inserting one word in a headline, “Apple.” Sure the article may be about fruit, but most of you expect it’s about Apple Inc. The upshot is that the story gets more traction regardless of the value of the content, and that’s true even if it contains little more than […]


    The Wacky Apple Theory Department Revisited — Again!

    May 23rd, 2014

    It’s a sure thing that Apple Inc. is hit bait. So if you have something to say, anything, regardless of whether to not it makes any sense, finding an Apple connection, however tenuous, can generate extra traffic. While one hopes that online commentators and reporters are mostly concerned with facts and reasoned speculation, that’s not […]