It seems that Apple’s critics keep using the same playbook. They repeat the same tired old arguments in a desperate hope that, after a while, the dire predictions will somehow come true. Just today, in fact,  I read a piece suggesting that “Apple remains the best company in the world but it’s starting to show […]

So the first reviews are in for the iPad mini and the fourth generation iPad. It’s pretty clear where the tech media stands, but how will customers react? Will Apple be able to keep up the sales momentum in the face of increased competition from the Google Android platform and the arrival of the Microsoft […]

When outrageous businessman/personality Donald Trump finds someone unacceptable on his reality TV show, he gloats and announces with utter sarcasm, “You’re fired!” It is clear that Tim Cook, in putting his stamp on his tenure as CEO of Apple, has evidently taken that phrase to heart. Well, perhaps partly. In an unexpected move on Tuesday, it […]

Anyone who has an ax to grind against Apple would have found lots of fuel for the fire this week what with Apple’s new product launches, and quarterly financials that fell short of financial analyst guesses. While Apple is not immune to criticism, these so-called analysts often take the criticisms too far, or they betray […]