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    Another Apple “Gate”?

    September 25th, 2014

    Every year or so, Apple gets embroiled in some sort of scandal over a new product or service. In 2010, the iPhone 4 arrived with high sales. But some people reported reception problems if you held it in a way that covered the external antenna joints at the bottom edges of the device. The symptom was […]


    The Apple/WWDC Disconnect Never Ends

    June 12th, 2014

    To some, Apple’s new announcements at the WWDC represented a coming of age for the company under the leadership of Tim Cook. It’s certainly more open, considering that developers have a little more freedom to talk about prerelease software. So now they can actually discuss what they’re doing with outsiders, although they aren’t able to actually […]


    About Those Alleged iPhone 6 Mockups or Prototypes

    May 14th, 2014

    As we get closer to the expected release of the next iPhone, more and more mockups and raw case parts are emerging online. They are all allegedly sourced from the supply chain, and are presented, with or without comment, on various sites, particularly those that truck in Apple rumors. By and large, they fit into […]


    Apple Needs to Fix PR Messaging

    November 13th, 2013

    It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]