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    Clues About Apple’s Self-Driving Plans?

    November 23rd, 2017

    Apple and self-driving cars have been in the news ever since the existence of Project Titan was revealed. This was a program that, at first, was believed to represent an attempt to design an autonomous vehicle of some sort, perhaps an electric car in the spirit of a Tesla. The alleged testing facility was said […]


    The Apple Car May Never Be

    October 18th, 2016

    Apple’s participation in the auto business has been on a fairly basic level. With CarPlay, you can “play” or stream some apps from your iPhone onto your vehicle’s infotainment system. While you can keep tabs on email and other messages, it works best with mapping and music. Unfortunately, it’s also somewhat awkward to use, because […]


    Yes, There is an Apple Car; No There Isn’t!

    September 27th, 2016

    I read two articles before writing this column. One suggested Apple had scaled down Project Titan to focus on CarPlay on steroids, more or less. Another considered recent developments to suggest that an Apple Car was still on track. So what do Apple executives think when they read two articles from two relatively well-known publications drawing opposite […]


    More Confusing Signs for the Alleged Apple Car

    September 22nd, 2016

    It started out simply enough. Apple established a Project Titan with the purported intention to build an electric car with self-driving capabilities. Well, the actual goal might not be at all simple to accomplish, but the facts appeared to be correct, along with hiring of up to 1,000 people, plus setting up a test facility near the […]