Just ahead of the news of Apple’s stellar quarterly financials, their stock price increased a trickle, which seems at wide variance with the results. In brief, Apple beat the street, as is typical, with record sales of $7.46 billion for the quarter ending June 28, 2008. Profits came in at $1.07 billion, or $1.19 per […]

Consider that, relatively speaking, Apple’s stock has been down in the dumps of late. A lot of that isn’t due to any particularly bad news, just the illusion that bad news is on its way. Take the iPhone. Now, although this continues to be misquoted and misrepresented over and over again, Apple has said that […]

Every press release that emerges from Apple Inc. these days includes the following tag line: “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh.” At no time do they claim that they actually invented the first personal computer, although the […]

Over the years, one of the reasons why Apple has persevered despite lots and lots of failures in products and the “vision thing” is because so many people love their Macs and were willing become unpaid cheerleaders. Indeed, there is something about the Mac experience that — even though the computers remain highly imperfect devices […]