In the scheme of things, the iPad, up until recently, was not considered to be an expensive product. The pundits had it that Apple would be charging up to $1,000 for the first version, and were totally flummoxed when Apple announced starting prices at just $499. Indeed, that price point formed the threshold for competing […]

Over the years, I’ve tended to acquire Macs on two-year cycles, since that’s usually how long it takes for the newest model to be substantially faster and more productive than the older machine. The intermediate updates, each year, tend to be far more incremental, although Apple’s upmarket approach version of the iMac, which debuted in […]

When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]

When Apple was a favorite beleaguered company back in the 1990s, it almost seemed as if the tech media, other than those dedicated to covering Macs for a living, would have been delighted had the company bit the bullet and vanished. After all, Apple was yesterday’s news. Real PC users ran Microsoft Windows. You have […]