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    Apple’s Misguided Lion Upgrade Scheme

    June 9th, 2011

    When Microsoft announced that you had to do a “clean install” to upgrade from Windows XP to Windows 7, even so-called Microsoft fans complained, and loudly. This meant they’d have to basically backup, erase, and restore their hard drives. Only Windows Vista offered a direct upgrade path, and it wasn’t a pretty picture, although I […]


    The Microsoft Scared to Death Report

    June 8th, 2011

    Now that the key details about Mac OS X Lion, iOS 5, not to mention iCloud, are available, you have to start wondering about Apple’s competitors, and how they’ll react. Certainly the presence of Steve Jobs, at least for part of the keynote, seemed a plus, although some analysts couldn’t avoid reminding you that he […]


    The Lion Pricing Report: The Night Owl Was Right!

    June 7th, 2011

    All right, Steve Jobs did show up at this year’s WWDC keynote, but VP Phil Schiller and the rest of the crew did the heavy lifting — at least for the first two parts of the presentation. But let’s get this little nugget out of the way first: Just last week, the Tech Night Owl […]


    The Lion Report: OK, Keep it Cheap

    June 2nd, 2011

    When Apple releases Mac OS 10.7 Lion, whether at next week’s WWDC, or a few weeks thereafter, I’m sure that the goal will be to entice you to upgrade as quickly as possible. Consider Snow Leopard. All right, it wasn’t intended as a major feature update, but Apple set the precedent for just $29, and […]