• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Apple Inc.

    Newsletter Issue #589: Apple Exploits Our Need for Instant Gratification

    March 14th, 2011

    I understand the need for wanting something now, and it’s not just an attractive fellow member of our species. Back in the late 1960s, I took a test drive in an innovative motor vehicle that masqueraded as a simple compact car. It was the Mazda R100, the first mass-produced car that contained the Wankel Rotary […]


    Newsletter Issue #588: Apple Critics Make More into Less

    March 7th, 2011

    Apple Inc. has a nasty habit of screwing up the timing of the tech industry. On the eve of the release of the highly anticipated iPad 2, other companies are still struggling to figure out how to build their first offerings. Some of the marketing plans are downright stupid, such as Motorola’s decision to sell […]


    Is Apple Ushering in an Era of Cheap Gear?

    March 2nd, 2011

    The oh-so-common perception is that Apple is the luxury consumer electronics company, and only the well heeled are able to buy their iconic gadgets. However, despite the global financial meltdown of recent years, the company continues to earn record revenues and profits. People can’t stay away from iPads, iPhones, Macs, and so on and so […]


    Apple Making Waves Again

    February 25th, 2011

    After loads of speculation about what Apple might or might not be up to, it was a busy week, and I’m not just referring to the annual shareholder’s meeting, or those tabloid stories about the state of Steve Jobs’ health as he prepared to celebrate his 56th birthday. There were also troubling rumors that the […]