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    Is There a Way to Simplify the Personal Computer?

    January 27th, 2009

    As I’ve said on many occasions, most of what you and I do these days on our Macs harkens back to 1984, when the first all-in-one Apple Macintosh appeared. As a matter of fact, this reminds me of the time I wrote a book about Mac OS X, back in 2001, where I presented screen […]


    Newsletter #478 Preview: Taking the Mac Seriously After 25 Years

    January 25th, 2009

    You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response. Indeed, the rest of the world is nevertheless observing the […]


    Newsletter #477 Preview: No, the Sky Isn’t Falling at Apple

    January 18th, 2009

    I suppose this week represented a huge test for Apple and the stock market. Knowing that Steve Jobs was going to be absent from Apple for five months, how would Wall Street react, particularly in light of the possibility that he might never return as CEO? Well, some analysts suggest that the financial community has […]


    Newsletter #458 Preview: Twenty-Four Years Using Macs

    September 7th, 2008

    In 1984, I was working in a prepress plant, laboring over traditional cold (or photo-based) typesetting equipment. Instead of looking at a true representation of the printed page, the video display presented text and formatting commands. Yes, with a little practice, you could visualize the end result, more or less. However, these particular devices simply […]