One way for industry analysts to reduce a company’s share of a specific market is to change the market. At one time, iPads were placed in a so-called media tablet category, as opposed to a Windows tablet which, is of course, used for real work. This put a modestly expensive gadget in the same category […]

There’s a general perception that the Apple Watch hasn’t exactly taken off in a big way, at least not yet. I’ve never seen anyone wearing one. Or at least it wasn’t noticeable, not that I’ve gone out of my way to look. In any case, IDC, part of the International Data Group that used to […]

If you want to know just what Apple did at Wednesday’s media event, you might look check out one of the tech or mainstream news sites for the details. You would expect a straightforward presentation of the new features for the iPhone 7 and the Apple Watch Series 2, how they stand compared to earlier models, […]