There’s a perception, and I’ll leave it to the reader to say whether it’s valid, that Apple may have underwhelmed customers for 2016. So let’s look at what happened and see what might have been. Throughout 2016, at least so far, Apple has been attacked for conveying the impression that they were more or less giving […]

Consider the impact. What if Apple produced a brand new iPhone that caught fire or blew up in normal use due to a defective battery system? This would be a product defect way beyond Antennagate and Bendgate in impact. It would endanger the safety of tens of millions of customers. Despite all the apologies in the world, […]

If you want to know just what Apple did at Wednesday’s media event, you might look check out one of the tech or mainstream news sites for the details. You would expect a straightforward presentation of the new features for the iPhone 7 and the Apple Watch Series 2, how they stand compared to earlier models, […]