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    Is Apple Watch a Way to Get You To Spend Less Time on Mobile Gear?

    April 3rd, 2015

    This is a common scenario. You are seated at dinner with family or friends. At times, or maybe simultaneously, each of you will look at your smartphone and check for notifications or messages; maybe even send one. It’s not just young people, but people of all ages who are so dependent on their gadgets that […]


    Of Halo Effects and More Halo Effects

    March 31st, 2015

    You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]


    The Usual Apple Product Intro, and the Usual Claims of Production Problems

    March 24th, 2015

    Do you remember all that chatter before the iPhone 6 was launched last fall? Apple was having problems ramping up production, so they said, and supplies would be severely constrained when the units first went on sale. But you can go farther back over Apple’s history, particularly when a new form factor was about to […]


    Grasping for Straws about an Apple Car

    March 20th, 2015

    After the initial flurry of reports about Apple setting up a project to create a car, the talk has sort of died down. This is quite understandable. Even if true, such a beast won’t appear for several years, unless Apple pulls off a miracle in setting up a manufacturing and dealer network. Regardless, there’s always […]