I’m of two minds about Genius Bar. The idea is surely compelling enough to make it one of the most important features of an Apple Store. Assuming the Genius staff knows what they’re doing, which is usually the case, it gives you a way to get free hands-on help direct from Apple. You don’t have […]

Understand that Apple hasn’t held a press event since last October. After last month’s quarterly conference with the financial community, Tim Cook has given speeches, met with the President and granted a few interviews to friendly reporters. But it’s not that a lot of new material can be found in those statements, at least when […]

It’s likely that Apple Watch sales won’t match expectations right away even though it might be hugely successful. There’s too much anticipation, and that can be a dangerous thing, though it’s likely that the initial publicity will attract early adopters. It’s also likely there will be an Apple media event late next month, or early in […]

As with statements from any notable, anything Tim Cook says in a public setting will be widely reported, with key soundbites quoted around the world. This is the understandable consequence of being CEO of an iconic company that just happens to have the largest market cap of any publicly traded corporation on the planet. If […]