I don’t know if this makes any sense, but for months, some members of the tech media and financial pundits have been pretty much calling Apple nearly dead and buried. Any time now, and the recent drop in iPhone sales — and similar results for the Mac platform — clearly indicate the company is in trouble. […]

When Apple moved to large display iPhones, they routinely kept an older four-inch model in stock. In large part, this was to offer an alternative for people who couldn’t afford the flagship versions, although it’s also true that some people never liked the larger handsets. Regardless, Apple evidently didn’t take the smaller form factor seriously. It […]

Imagine for the moment that you are involved in marketing mobile gear for one of Apple’s competitors. Sales may be decent enough, but the smartphone space is saturated, and profits just aren’t very high. Since it’s pretty well known that a new iPhone will arrive in September, it’s pretty clear that sales for competing products may […]

It’s almost a given that Apple is deeply interested in the auto industry and might just be working on an electric car, dubbed Apple Car. Or at least that’s what Project Titan was supposed to be about, since it has been populated with veteran car executives from major companies. Why bother to bring such people […]