Nothing about Apple’s rollout of the iPhone 12 series and a smaller, cheaper HomePod was surprising. It was a typical overproduced sales pitch that came across as cold, over-rehearsed. The final scene, of CEO Tim Cook walking towards the camera, was especially artificial. He speaks well, and has a calm, reassuring demeanor, but his delivery […]

For months, it was a given that Apple would announce the rumored iPhone 12 at its annual September media splash. And, in the days before it happened, it was rumored that it wouldn’t happen, which essentially took much of the meat out of the event. Indeed, Apple’s 65-minute infomercial last week was decidedly predictable and […]

I’m writing this on the cusp of Apple’s four-for-one stock price split.It’ll mean, in a practical way,  that you will be able to buy a share of stock for 25% of the former price and thus with 25% of the former value. Practically, it’s main value is to make it more affordable for regular people. […]

While Apple makes a huge deal of customer privacy and adherence to environmental standards, it may be, in part, a marketing ploy. After all, Apple is in business to make profits and add value to its stockholders. It is, after all, a mutational corporate powerhouse. So after CEO Tim Cook delivered testimony to a sometimes-contentious […]