Except for some reports of the form of future Apple products — the iPhone 12 and the first Macs with Apple Silicon — that hasn’t been a whole lot of important news to cover about our favorite fruit company. Whether you have time on your hands — or are working at home — no doubt […]

Some of you have wondered whether the fact that I’m not writing as many columns means that I’m slowing down, or planning to retire. But it’s not about wanting to work less. It’s more about the fact that Apple is not the company it was when I started the original version of this site in […]

One of the main reasons given for Apple’s decision to limit most discussion about future products is not to harm sales of existing hardware. This is certainly true for incremental product updates. So if you knew what was coming in the 2020 iPhone, you might postpone buying the current (2019) model. Well, at least when […]

In announcing a two-year transition from Intel Inside to Apple Silicon, has Apple killed potential sales of new Macs? Is that even possible? Or are the tech pundits getting just a little bit beside themselves with logic and reason? Now the news about Apple’s third processor switch wasn’t surprising. It had been predicted for several […]