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    The Apple Event — No Surprises Here!

    March 22nd, 2016

    The rumor sites were pretty much on the mark about Apple’s March 21st media event. From a 4-inch iPhone, to a mid-sized iPad Pro, even the basic specs were mostly accurate. Clearly Apple’s supply chain is leaking like a sieve and it’s doubtful Apple can do very much about it. But they were game. Apple put on […]


    Newsletter Issue #851: Fleshing Out the Mac Lineup

    March 21st, 2016

    Note: I’m writing this column with the assumption that Apple does not plan to significantly alter the Mac lineup during its March 21st media event. Or at least there are no indications of such plans from the rumor sites, from the supply chains, or from the usual offenders when it comes to possible new products and services. […]


    Apple: Be First or Fail?

    March 18th, 2016

    One sure way to criticize Apple, even if it’s of questionable validity, is to complain when they aren’t first to market with a new product category. The theory goes that the originator of a market must be destined to succeed and dominate, but those who come later have no chance. They might as well give […]


    Guessing and Testing

    March 16th, 2016

    As you might expect, whenever a new Apple product is anticipated, there will be speculation about the spec and features. That’s fine as far as it goes, although nothing is confirmed until Apple makes the official announcement. So Apple’s March 21st event will likely include the launch of a new 4-inch iPhone. The rumors suggest it’ll […]