A lot of what passes for tech journalism — or mainstream journalism for that matter — fails to recognize the history behind a matter. So for several years, as Apple produced faster and faster custom ARM-based CPUs that vanquished competing silicon, there has been growing speculation that the Mac will get them next. On the […]

Before I get to the meat of this column, my main question about the 2020 iPhone SE is why it took Apple so long to release it? The original came out in 2016, and was fundamentally an iPhone 5s with most of the guts of the far-faster iPhone 6s. While it mostly went under the […]

It’s fair to say that if you repeat a somewhat reasonable rumor about Apple year after year, it might eventually come to pass. So as its ARM-based CPUs have become more and more powerful, it seems a given that Apple is poised to ditch Intel one of these days and make the third processor switchover […]

Was it really so long ago? At one time, an Apple media event was big news. This was especially true when Steve Jobs was still among us. Although he wasn’t necessarily a skilled actor, he had his keynote chatter down pat. His consummate ability as a salesperson made it seem as if the new product […]