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    Newsletter Issue #991: They Assume Owners of New Apple Gear Don’t Know Much

    May 3rd, 2020

    Way back when, tech gear wasn’t all-so-easy to use. Even Macs, the “computer for there rest of us.” In those days, they were packed with several thick user guides. And, yes, I did read them, cover to cover, several times in fact. Maybe I was a glutton for punishment. Not that it made me an […]


    Newsletter Issue #990: Are Cheaper Apple Gadgets Coming?

    April 27th, 2020

    For years, Apple gear has been regarded as expensive, sometimes in the luxury class. Thus owners of such products were regarded as well-off, elites, or people who just didn’t understand the value of a dollar; well, make that whatever currency you use in your country. I know that when I first brought a Mac into […]


    Newsletter Issue #989: The “iPhone SE is Too Cheap” Report

    April 22nd, 2020

    Despite all the critical misgivings, the original iPhone SE was a hit with the audience to which it was marketed. While Apple had moved on to handsets with 4.7-inch and 5.5-inch displays before the spring of 2016, there were millions of customers who thought they were too large. A four-inch display was quite enough, particularly […]


    Newsletter Issue #988: So is Apple Preparing Another Processor Switch?

    April 20th, 2020

    As much as some people complain that Apple is spending too much time resting on its laurels — particularly with the iPhone and certainly the Mac — change has been a constant for the company over the years. In article in AppleInsider about how the Apple II saved Apple, Steve Jobs is quoted as saying […]