So you know that Microsoft is, as you’d expect, making a huge push to persuade you to upgrade to Windows 10 come late July. If you can’t wait, sign up for the Technical Preview, which continues to get regular updates. You expect the hype. Microsoft is still suffering from the Windows 8 failure, and I […]

Although it would seem unsuited to a summer release, there are continuing reports that Apple has something new to show is in its initiative to control your living room. Apple TV hasn’t received a significant update since 2012, and the price was recently cut by $30. So is that just a new policy, or a […]

It’s fun to speculate about what Apple’s corporate moves signify. And when the opinions are all over the place, guessing the truth is probably impossible except by sheer accident. It’s not that Apple will necessarily give you all the facts, although I wouldn’t necessarily say they are lying. So we have the recent announcement that […]

A recent article from one of my long-time colleagues, Peter Cohen of iMore, started me thinking about the various approaches taken by Microsoft and Apple towards operating system releases. Up till now, a new OS was an event. There would be full-blown media events, often accompanied by advertising, and tech writers would often be granted early […]