The launch weekend of a new product is usually big news for Apple. It didn’t always turn out that way, but when customers began to wait for days or weeks to buy a new product from Apple, it became a media event. Apple was only too happy to benefit from the hype. But the merest suggestion […]

Apple seeded an Apple Watch with a number of specially selected tech journalists, and the first reviews are in. Even though I haven’t yet considered whether to try one out at an Apple Store, I am intrigued by the possibilities. But it’s definitely not a slam dunk. There are certainly lots of good parts. It’s […]

One of the larger media freakouts about Apple last year was all about “BendGate,” the allegation that the iPhone 6 Plus was unduly sensitive to bending, even in your back pocket. It all started with someone’s possibly bogus YouTube video, in which deformed a tech gadget that costs upwards of $750 without the carrier subsidy. Yes, […]

You can bet that, even when Apple hasn’t announced a product, some online bloggers will ignore the facts and pretend to describe the specs and the features, missing or otherwise. That comes even before others suggest that you shouldn’t buy the product after all. Give it time to develop. Chase the moving target, but don’t […]