You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]

It’s hard to believe that 14 years have elapsed since OS X — then Mac OS X — was originally released as a supposedly finished product. But it wasn’t quite the first version of Apple’s Unix-based OS to be available to the public. The previous September, Apple sold you a Public Beta, for $29, designed to […]

For years, Apple refused to cooperate with authors who wanted to write books about Apple or, more particularly Steve Jobs. There have been a number of books published on both without any cooperation from the company or its employees. For the most part, authors relied on former employees, friends, ex-friends, and competitors to build a […]

Do you remember all that chatter before the iPhone 6 was launched last fall? Apple was having problems ramping up production, so they said, and supplies would be severely constrained when the units first went on sale. But you can go farther back over Apple’s history, particularly when a new form factor was about to […]