For a company that prides itself on secrecy, Apple certainly gets a lot of press. True, Tim Cook has been traveling hither and yon in recent weeks releasing juicy tidbits here and here. So we learned a little bit more about Apple Watch, but I’ll avoid that subject simply because this column would otherwise be […]

The main course for Apple’s media event on Monday, March 9th is well known. You’re going to “Spring Forward” to the official Apple Watch rollout. This is a given, and there are loads of questions yet to be answered about Apple’s contender in the smartwatch market. And what about battery life? Will it be possible […]

Since rumors first emerged that Apple might be working on a car, members of the tech and auto press have been skeptical. Car makers have been quoted attacking the temerity of Apple in attempting to get into the car business. It’s almost reminiscent of the statements that Apple had no business making cell phones, and we […]

So there’s that report on Thursday that Apple is holding a media event on Monday, March 9th, at 10 AM, to “Spring Forward.” The obvious daylight savings time connection is all about Apple Watch, and it’s expected that you’ll learn about the final specs and pricing. How long will the battery last? Will it be […]