They say that, if you want a potentially important news story buried, release it on a Friday afternoon. By the time the details reach the mainstream press and popular online outlets, the workday is over, and potential readers are paying more attention to enjoying their weekends. Of course that assumes they aren’t actually working weekends. So […]

So it really doesn’t matter what Apple does or doesn’t do. There will be plenty of fear merchants who will engage in FUD, which is short for fear, uncertainty, doubt. It doesn’t matter whether any of it is based on fact. Just make up a story, make it seem credible at first glance, post it, […]

As we get closer to the expected release of the next iPhone, more and more mockups and raw case parts are emerging online. They are all allegedly sourced from the supply chain, and are presented, with or without comment, on various sites, particularly those that truck in Apple rumors. By and large, they fit into […]

When stories first appeared in the mainstream media that Apple was in deep negotiations to buy Beats, a company that builds fancy headphones and other accessories, and runs a music streaming service, for the princely sum of $3.2 billion, there was a media freakout of sorts. Apple’s stock price dropped as analysts wondered just what Apple […]